Memorable slogans and the importance of diagnosis: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Pfizer’s first CMO making “brand matter” to what makes for a memorable tagline, it’s been a busy week. Here is my take.
Just like a pill
It always surprises me when major, multibillion dollar firms don’t have a CMO. But having been propelled into the spotlight during the pandemic as one of the major providers of a vaccine against Covid, Pfizer decided the time was right to invest in its brand.