Simon Michaelides, marketing director of UKTV, on marketing ‘Buzz Words’
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
Simon Michaelides discusses marketing ‘Buzz Words’ at Marketing Week Live 2015.
From brands looking to tap into the launch of the Apple Watch to Spotify’s plans for global domination, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.