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Coca-Cola ditches global CMO role in leadership shake-up
Leonie RoderickThe shake-up will see Coca-Cola’s chief marketing officer Marcos de Quinto retire, as the soft drinks giant moves the marketing function under the remit of the newly-created chief growth officer role.
Coke eschews YouTube for Facebook for new video series
Sarah VizardFacebook series will feature Diet Coke’s new brand ambassador Holly Willoughby in conversation with vloggers on topics including fashion, friendship and travel.
3 of the next big innovations in programmatic
Sarah VizardThe programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.