The shake-up will see Coca-Cola’s chief marketing officer Marcos de Quinto retire, as the soft drinks giant moves the marketing function under the remit of the newly-created chief growth officer role.
Facebook series will feature Diet Coke’s new brand ambassador Holly Willoughby in conversation with vloggers on topics including fashion, friendship and travel.
The programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
Avon is using a test and learn approach to attract a younger team of representatives as it continues on its digital transformation journey.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.