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Coca-Cola ditches global CMO role in leadership shake-up
Leonie RoderickThe shake-up will see Coca-Cola’s chief marketing officer Marcos de Quinto retire, as the soft drinks giant moves the marketing function under the remit of the newly-created chief growth officer role.
Coke eschews YouTube for Facebook for new video series
Sarah VizardFacebook series will feature Diet Coke’s new brand ambassador Holly Willoughby in conversation with vloggers on topics including fashion, friendship and travel.
3 of the next big innovations in programmatic
Sarah VizardThe programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
Aldi crowned this year’s most effective Christmas ad
Sarah VizardThe German retailer has seen off strong competition from Walkers, Amazon, John Lewis and Waitrose, and Tesco to take this year’s coveted title.
How Benefit used NPS to build the business case for brow tints
Charlotte RogersAfter introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite.
Pret’s first chief customer officer Barnaby Dawe quits
Molly FlemingBarnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Burger King’s UK marketing boss on why she ignored the doubters
Molly FlemingStory of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.