The shake-up will see Coca-Cola’s chief marketing officer Marcos de Quinto retire, as the soft drinks giant moves the marketing function under the remit of the newly-created chief growth officer role.
Facebook series will feature Diet Coke’s new brand ambassador Holly Willoughby in conversation with vloggers on topics including fashion, friendship and travel.
The programmatic space is constantly evolving. With that in mind, here’s three of the latest innovations worth keeping an eye on.
The German retailer has seen off strong competition from Walkers, Amazon, John Lewis and Waitrose, and Tesco to take this year’s coveted title.
After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite.
Barnaby Dawe is leaving Pret at the end of the year to return to the world of media and ecommerce, with the brand as yet unclear how it will fill his role.
Story of My CV: Always on the look-out for the next challenge, Katie Evans developed a love for the fast-paced world of FMCG that took her from Heinz to Krispy Kreme to Burger King, with a brief spell launching her own fashion business.