Mobile World Congress 2013

Top 3 marketing takeaways from MWC

Lara O'Reilly

Mobile World Congress was bigger then ever this year and although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance. Here’s my top five takeaways from the event.

The world has gone mobile, so why is m-commerce lagging?

ronan

The mobile world descended on Barcelona this week where tens of thousands of delegates discussed how mobile is disrupting multiple industry sectors. However, there is still one glaring barrier to total world domination – the industry’s failiure to crack big ticket purchases on mobile.

Ford bids to boost appeal with women

Ford

MWC: Ford is launching a European-wide initiative offering groups of influential women the chance to test drive its cars and trial its technology as it looks to refine its messaging to female consumers.

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