Ronan Shields

Making sense of the ‘internet of customers’

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The online industry is awash with vacant sayings espoused by those out to make a quick buck, and ‘the internet of customers’ sounds like just another one of those. But Salesforce CEO Marc Benioff might actually be on to something with his newly coined term.

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Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

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Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.