NFC is a technology I’ve written about for some years now, and its inability to shake the ‘emerging technology’ tag was laid bare this week when a YouGov survey shows take-up of the technology is stagnating.
Christmas marks not just a Christian religious celebration but is also a festival of marketing as brands attempt to associate themselves with the festive cheer (and excessive consumption). Marketing Week looks at some of this year’s highlights away from the big budget TV campaigns.
Turkish Airlines has retained brand ambassadors footballer Lionel Messi and basketball star Kobe Bryant for its latest campaign that sees the pair exchange ‘selfies’ to mark the launch of its new brand strapline: “Widen your world”.
Marketers have been warned not to “camouflage advertisements“ by regulators in a note that attempts to clear-up confusion over what the term “native advertising” actually means, as brands increasingly look to use the format.
The online industry is awash with vacant sayings espoused by those out to make a quick buck, and ‘the internet of customers’ sounds like just another one of those. But Salesforce CEO Marc Benioff might actually be on to something with his newly coined term.
Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.