Camden Town Brewery focused on ROI and creativity during lockdown to improve the effectiveness of its marketing and it is taking lessons from that through to its new TV ad, which it claims is the first ‘drinkable’ TV spot.
The beer brand is shifting the focus of its sponsorship of the Premier League to the fans at home as football returns to TV screens.
From Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
Budweiser has re-recorded the audio for its iconic 1999 advert to make it more relevant to people in lockdown and encourage them to connect with friends and family.
The new marketing boss will lead on the strategic and creative direction of brands including Stella Artois, Budweiser, Corona and Beck’s.
The word ‘failure’ conjures up many negative connotations, but it shouldn’t always be seen a bad thing because marketers often learn far more when things go wrong.
By uniting marketing and innovation under the remit of global CMO Pedro Earp, AB InBev has cut development timelines from two years to just 36 days.
The world’s biggest brewer has created its first in-house agency in Europe covering social listening, content creation and digital media buying as it looks to speed up production times and “inspire” its marketers to be more creative.
The world’s biggest brewer has changed its name in the UK as it looks to raise the profile of the business and become as famous as its brands.
The world’s biggest brewer hopes using the “power and recognition of the Budweiser brand” will create a more well-known corporate identity for business in the UK and Ireland.
Many marketer look to move between sectors to help accelerate their career but AB InBev’s UK and Ireland marketing director Tatiana Stadukhina says there are challenges so it’s important to ensure the culture is a good fit.
The Super Bowl is a colossal platform for advertisers, which this year sees female-focused brands including Olay and Bumble make their debut, alongside the usual parade of celebrity-fuelled show-stoppers.
The brewer has appointed a new global CMO as it looks to bring marketing and its VC fund ZX Ventures closer together in a bid to scale innovations more quickly.