‘We’re building the plane while flying it’: AB InBev on the growth of its in-house agency
Molly FlemingAB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.
The first ‘drinkable’ TV ad: How Camden Town Brewery is finding ‘creative ways to be frugal’
Molly FlemingCamden Town Brewery focused on ROI and creativity during lockdown to improve the effectiveness of its marketing and it is taking lessons from that through to its new TV ad, which it claims is the first ‘drinkable’ TV spot.
Budweiser celebrates the return of football with new ‘Whassup’ ad
Sarah VizardThe beer brand is shifting the focus of its sponsorship of the Premier League to the fans at home as football returns to TV screens.
Coke, AB InBev, British Heart Foundation: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
AB InBev launches an app to teach people about beer
Molly FlemingThe app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
Budweiser brings back ‘Wassup’ ad with a quarantine-themed remake
Sarah VizardBudweiser has re-recorded the audio for its iconic 1999 advert to make it more relevant to people in lockdown and encourage them to connect with friends and family.
Budweiser hires new UK marketing director
Molly FlemingThe new marketing boss will lead on the strategic and creative direction of brands including Stella Artois, Budweiser, Corona and Beck’s.
Why failure helps create better marketers
Lucy TesserasThe word ‘failure’ conjures up many negative connotations, but it shouldn’t always be seen a bad thing because marketers often learn far more when things go wrong.
‘Fast and cheap’: How AB InBev is driving innovation
Lucy TesserasBy uniting marketing and innovation under the remit of global CMO Pedro Earp, AB InBev has cut development timelines from two years to just 36 days.
AB InBev launches in-house agency to help ’embrace creativity’
Molly FlemingThe world’s biggest brewer has created its first in-house agency in Europe covering social listening, content creation and digital media buying as it looks to speed up production times and “inspire” its marketers to be more creative.
Was AB InBev right to choose Budweiser over Stella Artois as the name for its UK business?
Molly FlemingThe world’s biggest brewer has changed its name in the UK as it looks to raise the profile of the business and become as famous as its brands.
AB InBev rebrands to Budweiser Brewing Group in the UK as it looks to become ‘more recognisable’
Molly FlemingThe world’s biggest brewer hopes using the “power and recognition of the Budweiser brand” will create a more well-known corporate identity for business in the UK and Ireland.
AB InBev’s UK marketing boss: Don’t underestimate the importance of culture when taking on a new job
Molly FlemingMany marketer look to move between sectors to help accelerate their career but AB InBev’s UK and Ireland marketing director Tatiana Stadukhina says there are challenges so it’s important to ensure the culture is a good fit.
Less politics, more female power: What to expect from this year’s Super Bowl ads
Erin LyonsThe Super Bowl is a colossal platform for advertisers, which this year sees female-focused brands including Olay and Bumble make their debut, alongside the usual parade of celebrity-fuelled show-stoppers.
AB InBev brings together marketing and innovation in new global CMO role
Sarah VizardThe brewer has appointed a new global CMO as it looks to bring marketing and its VC fund ZX Ventures closer together in a bid to scale innovations more quickly.