The ad has the potential to kick-start sales for the AB InBev-owned beer brand following the backlash it received after partnering with transgender model Dylan Mulvaney.
Bud Light’s brand health plummeted following the controversy surrounding its partnership with a transgender influencer, with consumers across the board now looking at the brand unfavourably.
AB InBev is also stepping up investment behind Bud Light in the US and is tripling its media spend this summer versus last.
CEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation and its in-house creative agency DraftLine.
Budweiser is one of the key brands sponsoring the World Cup, but a last minute decision to ban alcohol in Qatar’s stadiums may leave it questioning the future of the partnership.
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
AB InBev’s in-house agency lead argues companies need to democratise creativity across all teams, not just marketing, in order to achieve business success.
The founder of AB InBev’s in-house agency draftLine believes the media industry will continue to make a “directional shift” towards attention as a primary trading metric.
The drinks giant is aligning marketing, B2B and direct-to-consumer under the leadership of its newly-created chief growth officer.
The drinks business says its strong growth over the past financial year is a result of its progress in DTC, innovation and marketing efficiencies.
When everyone was talking about Messi, Budweiser and Copa90 created a campaign that would ensure the drinks brand was seen as more than just a mere part of the conversation.
The TV campaign, talking up the freshness of its beers, is part of a wider push to make Camden Town Brewery a household name.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.