YouTube ‘supports’ advertisers pulling spend amid brand safety concerns
Ellen HammettGoogle says advertisers should pull spend from its YouTube streaming platform if it means it helps them to “understand what’s there” and “do the right thing”.
Google says advertisers should pull spend from its YouTube streaming platform if it means it helps them to “understand what’s there” and “do the right thing”.
Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media marks the first time an alliance that represents all sides of the media industry is forming.
The marketing boss of the world’s largest advertiser is more interested in measuring reach than spend, with P&G increasingly finding it can use money that would have been “wasted” on frequency to boost the number of people it reaches.
There is a new leader in the BrandZ rankings of the top 100 global brands, with Amazon breaking the 12-year reign of Apple and Google.
The bulk of this year’s fastest risers in the BrandZ ranking come from the technology sector, while automotive and mass personal care brands struggle to keep pace.
BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain economic and geopolitical state of the world.
Al-Qassab has been in charge of the BT, EE and Plusnet brands since 2015, with Channel 4 bringing him on board to help accelerate its digital marketing strategy.
Britain is now the largest online advertising market in Europe and third-largest globally, with £1.34bn worth of spend going online last year.
Lidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
People are starting to take a less negative view of the general financial situation of the UK and looking to make big purchases, although consumer confidence levels remain “historically low”.
The vegan trend is impacting more than just food, with a growing demand for natural beauty products pushing brands to think outside of the box.
As the 170-year-old retailer ups its efforts to transform the high street beauty experience, Boots’s UK marketing boss explains how she plans to make Boots relevant again.
Adidas is changing the way it works internally and with agencies so it can focus on creating better media and marketing strategies and look after the long-term health of the brand.
The move coincides with the launch of its summer campaign, a “celebration” of body confidence which is where Boots sees itself playing a bigger role in future.
Asda plans to “accelerate” its price position and invest in new technology to improve the customer experience as it looks to position for future growth that boss Roger Burnley admits will be harder to deliver without the synergies the merger would have provided.