Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
Facebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
A focus on social content and partnerships is allowing Three to engage with customers in new and immersive ways.
As assumptions around gender are being challenged like never before, brands have an important role to play in shaping a more inclusive world. But they must look beyond a commercial lens if they want to be a force for good.
Philadelphia and Volkswagen became the first brands to have ads banned under the ad regulator’s new gender rules this week but the decisions have raised questions over whether the guidelines go too far.
The shift to hire people with specialist skills is creating new challenges for brands, so what needs to be done to ensure there are enough experts suitable for the tasks marketers now need to perform?
CALM, Snickers, Screwfix, Booking.com and Virgin Media have also been shortlisted for this year’s competition, which focuses on the lack of representation and stereotyping of the LGBT+ community.
Another profit warning and Twitter flogging shows the former darling of the fast-fashion world has a lot of ethical and operational issues to address.
It is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market.
Marketing Week reviews the latest books and articles for marketers.
While hiring prospects remain relatively subdued, the quarterly IPA Bellwether suggests businesses are searching for highly skilled recruits to support growth opportunities in the long-term.
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
The move will see Sainsbury’s Mark Given take on the role of CMO, while Argos’s marketing boss Gary Kibble will leave the business.
Waitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
BrewDog’s former marketing boss of three months says it was too early in the craft beer brand’s evolution to have a chief marketing officer, something which became “fairly obvious” very quickly.