E3 Media appointed by Milk Link
E3 Media has been appointed to create a consumer website for a new brand from Milk Link, the farmer’s co-operative.The brand, called Moo, aims to raise consumer interest in long-life products.
E3 Media has been appointed to create a consumer website for a new brand from Milk Link, the farmer’s co-operative.The brand, called Moo, aims to raise consumer interest in long-life products.
The Mail on Sunday, owned by Associated Newspapers, is set to end a distribution deal with The Business newspaper in April. The Business is owned by the Barclay brothers, who are bidding for the Telegraph Group.
Mother has created a press and online campaign in support of Coca-Cola Great Britain’s new music download site, mycokemusic.com. The advertising uses the strapline ‘Where your music comes first’.
The British Olympic Association is considering launching a lottery game to support the British Olympic team, should plans for a lottery game for the 2012 London Olympic bid be blocked by the International Olympic Committee.
Marketing leaders from Hovis and Bio&Me suggest the key to succeeding in today’s low-growth environment is to focus on the core while finding ways to drive incremental growth that will set the brand up for the future.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week. Here is my take.
Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand building, according to a new report from Effie UK and Ipsos.
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.