Sky and BT make a perfect match in the face of sport streaming threat
Matt BarkerThe two broadcasters have announced joint subscriber packages, strengthening their position in a fragmenting market.
Artificial intelligence will kill design’s ‘Hippos’
Ben DavisAnyone who has worked on design knows how human the process can be, but artificial intelligence can help bring some rigour to what can be seen as a subjective area.
‘Most sports brands got stuck in a competitive mantra’: Why Parkrun just signed its first sports sponsor
Sarah VizardThe community running organisation has signed up its first sports sponsor in Brooks after admitting it was reluctant to bring a sports brand on board due to their focus on elite athletes.
1 Comment
Consumers don’t want to choose between sustainability and convenience
Molly FlemingNew research highlights how marketers have a long way to go when it comes to changing consumers’ purchasing habits.
Comments