Marketoonist on productivity and interruptions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Kimberly-Clark cuts marketing spend to offset rising costs
Michaela JeffersonThe FMCG giant promises to be “disciplined” with spending, as it looks to counter “significant” cost pressures and invest in digital in the pursuit of long-term growth.
‘Known, trusted, loved’: Why retirement firm Phoenix is aligning under the Standard Life brand
Michaela JeffersonWith Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Saga chases consideration amid £8.5m brand building play
Manny PhamSaga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
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