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Pret A Manger’s marketing boss on succeeding without advertising
Thomas HobbsWith the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
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ASA assessing complaints over Protein World ‘Beach Body’ campaign
Alison MillingtonAfter receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
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It’s called advertising
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why Avon is ‘getting rid’ of its marketing rule book to attract Gen Z
Molly FlemingAs the brand competes with disruptors such as Fenty and Glossier, it is focusing on a three-point plan to ensure it is relevant to younger consumers.
Marketoonist on the state of ecommerce
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week Top 100: The top charity and public sector marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the charity and public sectors, part of our Top 100 Most Effective Marketers project.
Lego looks to rebuild creativity with first global campaign in 30 years
Ellen HammettLego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.