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There are 4 comments at the moment, we would love to hear your opinion too.

  1. Pete Austin 27 Apr 2015

    Re: “unhealthy boy image”. What planet is this spokesperson from?

    • Samuel Joy 27 Apr 2015

      Sorry Pete, that should have said “unhealthy body image”. Thanks for spotting that, the article has now been corrected. Regards, MW

    • Samuel Joy 27 Apr 2015

      Hi Pete, sorry about that, the article should have said “unhealthy body image”. Cheers for spotting, the article has now been updated. Regards, MW

  2. Chaly 29 Apr 2015

    This has obviously offended a number of people, however I can’t help thinking that the campaign isn’t too different from the steady stream of articles in women’s lifestyle magazines: getting fit for summer, getting a beach body, losing weight etc. Apart from the fact that we pay money for those messages of course…

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