The Scottish craft brewer’s co-founder and Vision 100 member James Watt tells Marketing Week about BrewDog’s international expansion plans, and how consumers’ options for ‘good beer’ have improved since it opened for business.
The Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
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