Marketoonist on notification fatigue
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketoonist on brand suitability
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on social listening
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketoonist on agile marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Music has no borders’: How Zumba got the world dancing
Josh StephensonZumba spread across the globe on a wave of colour, community and a marketing strategy that put a fresh twist on the humble fitness class.
UKTV’s CMO on the importance of combining ‘rigour and flair’
Grace GollaschFrom agency life to a marketing career leading media brands, UKTV chief marketing and AI officer Penny Brough reflects on the career pivots, decisions and guiding principles that shaped her journey to the top.
AI expected to drive £18bn of UK digital ad spend by 2030
Grace GollaschIAB UK forecasts AI will drive one-third of UK digital ad spend by 2030 as advertisers adapt to changes in search, content and media buying.
Agentic AI is changing how brands show up, but marketers can’t lose focus on what happens next
Helen EdwardsAs the use of agentic AI gains momentum, marketers will need to lead the business in keeping pace with both the tech and human beings who are using it.