As M&S officially unveils its new Sparks loyalty card today (15 October), its executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will create “extraordinary results” for both its food and fashion sales.
Phuong Nguyen, director, advertising at eBay Making the right technology decision is a key aspect of how you get the underlying infrastructure to enable you to embark on the journey. There are many companies [claiming] to do the same thing, so being able to differentiate why one is better than the other isn’t easy. Think about […]
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
AB InBev’s volume sales declined by 15.3% in North America in the final quarter of the year, this was primarily driven by Bud Light, over six months on from a boycott of the brand.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
Tasked with managing the tensions between long and short-term growth, Mars Food & Nutrition marketing boss Matthew Graham explains how his team focused on “fewer, bigger, better” innovation.