Stella Artois gives Cidre brand cinematic verve

Stella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders.

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The ad from the director of Wings of Desire launches today (22 May) to reinforce the cider’s aspirational credentials and Belgian provenance.

It features the brand’s Le President character walking through a chateau to an apple orchard while praising its “simple Belgian recipe”. It ends when he enters a barn, which is revealed to be a bar, where he drinks the cider from its Chalice glass.

Andy Logan, marketing manager at Stella Artois Cidre, says the advert aims to remind “consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others”.

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