Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
The use of messaging apps is growing worldwide along with the sophistication of artificial intelligence and ‘chat bots’, but can brands earn the right to share this private space and how will consumers choose to respond?
Zero-based budgeting will become more commonplace post-Brexit and with it will come the rise of ‘zero-bullshit pitching’ as marketers are urged to get to get back to basics.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.