UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Consumer expectations enjoy a ‘robust jump’ but outlook remains gloomy
Matt BarkerConsumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away.
How the Ideas Foundation is inspiring the next generation of creatives
Matt BarkerCharity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.
‘The last of its kind’: How Smirnoff’s ‘Sea’ ad made a splash
Matt BarkerAmid stiff competition from the wider spirit sector, Smirnoff decided to pull out all the stops with a big-budget, old school shoot that brought together helicopters, cranes and some very angry fishermen.
Meet the brands going on the offensive to chase growth
Matt BarkerThinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
MoneySuperMarket boss: Measurement should be CMOs’ number one priority
Matt BarkerPeter Duffy, who is also president of ISBA, says measuring effectiveness is going to be more crucial than ever this year as marketing spend will be analysed like never before.
Boohoo eyes new customer base with Debenhams deal
Matt BarkerBoohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Tesco sees strong online growth but stresses need to ‘plan for all eventualities’
Matt BarkerCEO Ken Murphy explains why the supermarket is in “good shape” as it prepares for the challenges of the year ahead.
Virgin on why aiming for perfection can leave marketers ‘tied up in knots’
Matt BarkerCovid-19 may have delayed the rollout of the Virgin Group’s new loyalty scheme, but Virgin Red CMO Kelly Best is a firm believer that staying agile is more important than waiting for the ‘perfect moment’ to launch.
Why preserving brand reputation is a constant ‘game of cat and mouse’
Matt BarkerMaintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot.
Morrisons looks to partner with innovative brands as it pushes local agenda
Matt BarkerThe retailer’s CEO David Potts explains how online growth and new partnerships will drive sales in 2021.
From category awareness to brand building: How Gousto is accelerating growth
Matt BarkerGousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
Coca-Cola, KFC, Under Armour: Marketing Week’s biggest news stories of 2020
Matt BarkerIn a year of disruption and chaos, themes around engagement and purpose grabbed marketers’ attention.