E.on returns to TV with energy saving campaign

E.on is returning to TV with a campaign to encourage customers to think about and reduce energy use and support the launch of its Energy Fit Starter Pack.

E.on campaign

The utility’s company says research from its customer panel has revealed that customers want tools and tailored information to help them reduce energy use so it is making The Energy Fit Starter Pack available to all customers.

It includes an energy monitor, which allows people to instantly see their electricity use and track what they are spending and computer software so that customers can track their ongoing use.

The “energy fit” campaign follows on from the illustrated “Why?” campaign E.on has been running since last year to encourage debate over energy use by asking the question “Why would an energy company want me to use less energy?”.

The campaign has been created by DLKW. MediaCom handled media buying. It breaks on Saturday 15 May.

Catherine Woolfe, head of advertising and brand strategy at E.on, says: “This is not just another energy monitor giveaway. It marks the start of an ongoing engagement with our customers that will help them become energy fit by ensuring they understand exactly how and where they’re using energy, and keeping them motivated so they can cut the amount they use even further.”

Rival energy firm EDF Energy is also understood to be reviewing its European advertising agencies with a view to reassess its sustainability strategy.


Fan festival

Remember the fans

Marketing Week

Mark Choueke is bang on the money when he says that iconic events like the World Cup should belong to the fans. Last year Coca-Cola announced a 29% increase in sales following the Bejing Olympics, and I have no doubt that all the official sponsors of the World Cup, and London 2012, will be hoping for similar success, not to mention all the unofficial brands that will be hoping to somehow leverage the positive emotions these events create among fans.