MBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Brexit has caused us all – both individuals and organisations – to do a lot of soul searching in recent weeks. Those businesses that thrive in times of uncertainty, however, will be the ones that focus on purpose, says Michelle Keaney, founder of Three Point Zero and partnership director at The Marketing Academy.
NHS Blood and Transplant’s “most successful campaign ever” is back and this time it is going on TV and into international markets, aiming to reach one billion people across 21 countries.
Instagram has expanded its offer for advertisers by launching an insights tool and a ‘contact’ option for business pages as it continues to shape its ecommerce offering
Ocado Ads claims to offer advertisers a “unique” set of retail media solutions driven by its online-first operating model.
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The retailer says the return of its ‘Never Knowingly Undersold’ pledge has resulted in 55,000 extra organic visits to the John Lewis site.
The three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.