Guinness is the first brand to launch a 60-second ad on Instagram in the UK and Ireland as it seeks to take a ‘social first’ approach for its marketing and reach Instagram’s “discerning audience”.
There is huge momentum behind Instagram as a marketing platform but to ensure its longevity the site must do a better job of educating brands
Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Despite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.