Guinness is the first brand to launch a 60-second ad on Instagram in the UK and Ireland as it seeks to take a ‘social first’ approach for its marketing and reach Instagram’s “discerning audience”.
There is huge momentum behind Instagram as a marketing platform but to ensure its longevity the site must do a better job of educating brands
Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016.
An experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.