Guinness is the first brand to launch a 60-second ad on Instagram in the UK and Ireland as it seeks to take a ‘social first’ approach for its marketing and reach Instagram’s “discerning audience”.
There is huge momentum behind Instagram as a marketing platform but to ensure its longevity the site must do a better job of educating brands
Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016.
After an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
In a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
Giffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.
Brands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don’t tolerate those who take unfair advantage of market power.