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Marketing Week

Advertising for Ford’s new large passenger car, the Galaxy, breaks tomorrow (Thursday). The push, by Young & Rubicam, makes reference to first-class air travel, emphasising its roomy interior. Account director Paul Venn says that it seeks to avoid presenting the car as “a ‘Mum’s taxi’ or a leisure vehicle”. An initial teaser campaign includes two […]

Lunn Poly to enter travel voucher fray

Marketing Week

Lunn Poly is planning to join the 400m consumer travel voucher market, dominated by Thomas Cook and Going Places. The travel agency aims to become market leader in travel vouchers within two years. The vouchers are redeemable at travel agents or through Lunn Poly’s national booking centre. Four newly designed denominations will be available at […]

Nintendo in crisis account talks with JWT

Marketing Week

Nintendo and J Walter Thompson are in crisis talks this week about who will handle the computer games giant’s ad account. JWT is understood to be angered at the decision to plough this year’s budget into trade marketing instead of ad support (MW last week). It is also said to be unwilling to continue the […]

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Marketing Week

The International Wool Secretariat is launching its first global advertising for the Woolmark this Friday in a 35m multimedia campaign through Abbott Mead Vickers.BBDO. Friends Provident is understood to have shortlisted agencies for the launch next year of an execution-only insurance sales service over the phone. The insurance company’s 4.5m (Register-MEAL) advertising account is held […]

Team player’s courage to succeed

Marketing Week

Scottish Courage marketing director John Nicolson faces a testing time in the months ahead, but those who have worked with him reckon he is more than up to the task. One source says: “He’s one of the best team players around although it’s always clear that he leads the team. When you meet him he […]

…as competition forces Virgin Vodka to cut price

Marketing Week

Virgin Trading Company is slashing the price of one litre Virgin Vodka bottles – to be launched before Christmas – by 40 per cent. The decision raises speculation that Virgin is finding it hard to maintain the brand’s premium positioning. It will be the first time Virgin Vodka, which launched in May, has been price […]

Microsoft’s star wanes

Marketing Week

For a few billion lines of computer code created by a bunch of pizza-eating nerds, Win95 has attracted an awful lot of publicity. One of the most interesting pieces was the revelation in the trade and national press that Joan Collins would be arriving, in person, to launch the Microsoft product. Alas, true to Microsoft […]

MS&M to sell airtime in travel slot

Marketing Week

Radio traffic and travel service provider Metro Networks is launching a national advertising package to be sold by Capital Radio-owned radio sales house Media Sales & Marketing. Metro Networks launched earlier this year out of the ashes of Metro Traffic Control, a US-supported operation which collapsed last October. The new company, set up by chairman […]

Boom time for the bust man

Marketing Week

What is the link between Woollams Moira Gaskin O’Malley, which went into receivership with debts of 900,000 last week, and the collapsed Bank of Credit & Commerce International, which went bust in 1991 with debts measured in the billions? Both were popular and successful in their own worlds; both had glamour, bright reputations and apparently […]

Chiat/Day grabs 2m Observer

Marketing Week

Chiat/Day has scooped the 2m Observer account from a shortlist of agencies, including incumbent Leagas Delaney. The other agencies on the list were Ogilvy & Mather and TBWA. Media planning and buying remains with Pattison Horswell Durden. The Observer has continued to fare poorly against the giant of the Sunday broadsheet market, The Sunday Times, […]

Still Price boss has lead in his pencil

Marketing Week

Never having watched breakfast TV, the Diary takes a sniffily dismissive view of it and stoutly maintains that it is tawdry, tabloid trash which a man of taste and sensibility should avoid at all costs. So, on glancing at the TV (at a friend’s house, naturally) last Tuesday the Diary was surprised to see Anthony […]