By Marketing Week reporters Dixons’ decision to split its ú49m (Register-MEAL) business between two agencies could go down as the deal of the year for two reasons.

Two new radio systems offer music free from ads and chat, but are listeners willing to pay?

ITV has signed up Loot, the free-ads paper, to sponsor The Exchange – a cross between Antiques Roadshow and the Eighties Saturday morning show Swap Shop – which launches across the network on Sunday. As Marketing Week went to press, a meeting was underway to decide whether the exchange service would continue after the series’ […]

Polygram Filmed Entertainment will launch a ú500,000 national poster campaign on May 8 for the long-awaited video release of Reservoir Dogs on June 14.

Sky Sports’ deal with Rugby League, worth ú75m, is a welcome shot in the arm for a sport that some have called `technically insolvent’. But will the resultant reduced audience have a negative effect on sponsorship, and will the UK follow the U

Northern Foods will not replace former marketing director Martin Jamieson who quit his post at milk delivering subsidiary Northern Dairies last month (MW March 31). A spokesman for the parent group said that his responsibilities would be overseen by Robin Robb who is the senior marketing executive at Northern Foods. Robb will now have a […]

Scholl Consumer Products, the retail to footcare group, is seeking a group marketing director following its decision to centralise international marketing. The new group marketing director will be responsible for overall brand and creative strategy, and will be based at the group’s head office at Windsor. The group plans to cut costs following a business […]

The link between marketing, advertising and prisons is not an obvious one, at least not to the Diary. But marketing services agency Lovell Vass Boddey (LVB) has had a brush with one of Her Majesty’s establishments. The agency needed packing cases, and in a hurry, for the relaunch of the Amoy range of Chinese cooking […]

The Sunday Telegraph and Independent on Sunday benefited most in March’s Saturday/Sunday price promotions, according to the latest ABCs, increasing circulation by 4.9 per cent to 694,673 and 2.5 per cent to 324,302 respectively, month on month… …The Times sold 631,638 – little change on January and February – indicating that growth from its price […]

First impressions mean everything, and more and more business people are turning to image consultants to improve their personal appearance.

Advertisements on video have a high impact and offer positive brand association, according to research conducted for RSA Advertising and Bartle Bogle Hegarty. Over 25 per cent of people surveyed recalled a Levi’s ad placed within trailers before the film True Romance up to six days after having viewed the film. The recall figure places […]

The Marketing Week/York Racecourse competition The winner of Round 2 is Sholto Douglas-Home of British Telecom in London.

Parfums Cacharel is launching Loulou Blue – a fragrance for 13-year-old girls – as it joins the fight of the fine fragrance houses to reach an ever-younger consumer market. Loulou Blue will be a sister perfume to Cacharel’s Loulou brand which is aimed at females aged between 15 and 25. It will be priced from […]

British Sky Broadcasting is preparing one of the UK’s most ambitious marketing strategies to date – to persuade 3 million satellite viewers to buy new digital decoders. The broadcaster opens a digital subscriber management centre in Dunfermline, Scotland in September. By then, a marketing team will be in place and the hunt underway for an […]

First impressions mean everything, and more and more business people are turning to image consultants to improve their personal appearance.