A quest for successful relations

Marketing Week

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]

Texas move forces exit of senior trio

Marketing Week

Texas Homecare, the DIY chain that was acquired by Sainsbury in January, is losing three marketing executives. Texas advertising controller Bob Cross, customer services manager Michael Dark and market research manager Maureen Mitchell will leave the company in December. The Texas chain is being integrated into Sainsbury’s Homebase, and the marketing function is moving to […]

BUILDING BLOCKS

Marketing Week

The exhibition business – hit hard by the recession – is staging a comeback. Participating in a trade show has always been an expensive way to market your product – but now there is room for cutting costs. The expenses of space and labour at a show remain constant, but fresh approaches to design, flexible […]

UD man joins Drambuie to spearhead global push

Marketing Week

Drambuie is recruiting its first sales and marketing director. His main responsibility will be to push the brand in international markets. The company has appointed Michael Beamish to the post. He was previously external affairs director for United Distillers, where he devised strategies for the Duty Free operation. He also held roles in international sales […]

Business people ‘turned off’ by News at Ten

Marketing Week

Eleven per cent fewer business men and women choose to watch ITN’s News at Ten than two years ago, according to the 1995 British Business Survey conducted by RSL. Both News at Ten and BBC’s Nine O’Clock News have suffered a decline in the number of business professionals viewing. Only 24 per cent of business […]

No Title

Marketing Week

International Distillers & Vintners European managing director Jean d’Amercourt, will replace Robert Lowes as chief executive of Grand Metropolitan Foods Europe.

Nintendo UK marketing arm closes

Marketing Week

Troubled computer games firm Nintendo changed its UK distribution strategy for the sixth time in nine years last week when it scrapped its UK headquarters and axed 147 jobs. The Japanese company has ordered Nintendo UK to close its Fareham and Eastleigh offices and hand all sales, marketing and distribution responsibility to John Menzies subsidiary […]

Garden chemicals outfit plants account in Bozell

Marketing Week

Garden chemicals company Miracle Garden Care has awarded its 3.5m account to Delaney Fletcher Bozell after a lengthy pitch. Delaney Fletcher Bozell, formerly DFSD Bozell, will take over the account next week. It will handle TV and press work for the brand. Its first creative work is expected next year. It is the first time […]

Breaking the charmed circle

Marketing Week

I reckon the electricity industry should be nationalised. Or, more accurately, I reckon the electricity industry will nationalise itself. The early stages of conglomeration have started already, with Southern Electric of Alabama (swing low, sweet share-out) offering some 1bn for South Western Electricity, while Scottish Power puts a similar value on its offer for Manweb. […]

Playboy TV reveals its chief and agencies

Marketing Week

The Playboy Channel has poached a rival’s marketing director and appointed Saatchi & Saatchi and Equinox Communications to handle the 2m launch. Jessica Cox, marketing director at TNT and Cartoon Network, is to join the company as marketing director. She will work with managing director Rita Lewis to develop the details of its launch strategy. […]

Bacardi unveils spicier product

Marketing Week

Westbay Distributors will take on rum rival Seagram with the 3.5m launch of a new Bacardi drink which targets men. Bacardi Spice is a gold rum with spices such as cinnamon, caramel, vanilla and pepper. It is stronger than the standard Bacardi, at 40 per cent alcohol by volume, compared to Bacardi’s 37.5 per cent. […]

Mars merger to go ahead with new boss

Marketing Week

Mars has ended uncertainty over the merger of its European Petcare and Main Meal food businesses by appointing a new president for the operation. There had been fears that merger plans would be delayed because of Mars’ struggle to find a successor for president Tony Hallatt who died in a car accident on July 21 […]

Bread and butter occupation

Marketing Week

If chicken tikka with mixed salad and French dressing isn’t enough to tempt you back to the humble sandwich – quite apart from what it may do to your delicate alimentary organs – then what about banana, walnut and tomato, chocolate cookie and cream cheese or avocado with an unspeakable side dressing? Among the stranger […]

stand to attention

Marketing Week

Anyone who has ever had to address an audience of marketers – particularly after they’ve had a good lunch – will be familiar with that sudden, terrifying question: “How am I going to keep this lot awake for the next 45 minutes?” Business people are no different to anyone else. No matter how interested they […]

Buyers claim ABCs fail to justify ratecard increases

Marketing Week

Agency press buyers are planning to get tough with magazine publishers, following the release of the January-June ABCs. Agencies are concerned that titles such as Vogue, which plans to increase its ratecard by ten per cent next year, have not raised their circulations enough to justify the increases. Vogue’s January-June ABCs were almost static year-on-year […]