Lynx launches racy Kelly Brook ads

Lynx has launched two raunchy TV adverts starring glamour model Kelly Brook to generate viral buzz around its space-themed Apollo campaign.

The first ad follows the model around a futuristic space station as she indulges in various tasks including making a cup of coffee and sunbathing in a gold bikini. Brook then strips off and changes into a figure-hitting space suit before racing to kiss an astronaut.

The ad for Lynx – or Axe as it is known outside the UK – is the latest part of the brand’s Apollo campaign where four finalists were chosen in July from 87,000 contestants in the UK to travel to Florida and compete for a chance to fly into space with the Lynx Space Academy.

A second ad features the model as she smells a Lynx-scented young man before driving off with him a branded Mercedes-Benz. It showcases a promotion where fans can enter codes on deodorant cans using a smartphone app to access exclusive content.

The ads are part of Lynx’s brand building activity in Turkey. 



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