Lynx launches racy Kelly Brook ads
Lynx has launched two raunchy TV adverts starring glamour model Kelly Brook to generate viral buzz around its space-themed Apollo campaign.
https://www.youtube.com/watch?v=ezI7oMixqN4
The first ad follows the model around a futuristic space station as she indulges in various tasks including making a cup of coffee and sunbathing in a gold bikini. Brook then strips off and changes into a figure-hitting space suit before racing to kiss an astronaut.
The ad for Lynx – or Axe as it is known outside the UK – is the latest part of the brand’s Apollo campaign where four finalists were chosen in July from 87,000 contestants in the UK to travel to Florida and compete for a chance to fly into space with the Lynx Space Academy.
A second ad features the model as she smells a Lynx-scented young man before driving off with him a branded Mercedes-Benz. It showcases a promotion where fans can enter codes on deodorant cans using a smartphone app to access exclusive content.
https://www.youtube.com/watch?v=0rrk10vv0Qg
The ads are part of Lynx’s brand building activity in Turkey.
