New Ebiquity data questions whether TV’s superiority for marketing effectiveness will last beyond five years, but it ignores people’s propensity to change behaviour as they get older.
By Mark Ritson
Radiocentre and ebiquity’s new report forensically lays bare marketers’ perceptions about which channels perform best, and the extent to which they are divorced from reality.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
Those who highlight what digital media you could buy for the same price as a Super Bowl ad miss the point – they offer unrivalled effectiveness among the largest of audiences.
Coca-Cola is changing the way it thinks about innovation, with marketers looking at new products through instinct before factoring in brands.
A new marketing campaign and sponsorship of Chelsea football club aim to position Three as leading the charge in 5G, while bringing some fun to a “dull” sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.