New Ebiquity data questions whether TV’s superiority for marketing effectiveness will last beyond five years, but it ignores people’s propensity to change behaviour as they get older.
By Mark Ritson
Radiocentre and ebiquity’s new report forensically lays bare marketers’ perceptions about which channels perform best, and the extent to which they are divorced from reality.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
Those who highlight what digital media you could buy for the same price as a Super Bowl ad miss the point – they offer unrivalled effectiveness among the largest of audiences.
An experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
As National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.