The tech giant flew journalists from all over Europe to its headquarters in Dublin to show off the progress it has been making in terms of brand safety and ad fraud. Yet wider industry concerns remain.
Generation Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.