The tech giant flew journalists from all over Europe to its headquarters in Dublin to show off the progress it has been making in terms of brand safety and ad fraud. Yet wider industry concerns remain.
Generation Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram all the latest festive advertising news into one place.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.