Marketoonist on the state of ecommerce
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Marketing Week Top 100 2019: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.
‘Creativity plays a huge role’: How Capita is looking to differentiate in a ‘complex’ B2B world
Sarah VizardProfessional services firm Capita is overhauling its brand identity as it looks to transform its business and better explain its purpose across the markets where it operates.
John Lewis pledges ‘significant’ marketing investment despite first half-year loss
Ellen HammettThe John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
Dr Martens’ pricing power and UKTV’s rebrand: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
UK ad growth, post-purchase comms, retail footfall: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Is brand building the secret to solidifying the growth of private label?
Ian BurrellPrivate label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
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