Marketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.
Professional services firm Capita is overhauling its brand identity as it looks to transform its business and better explain its purpose across the markets where it operates.
The John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
The marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.
Salary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10.