Marketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.
Professional services firm Capita is overhauling its brand identity as it looks to transform its business and better explain its purpose across the markets where it operates.
The John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
We arm you with all the numbers you need to tackle the week ahead.
Private label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.