Mark Ritson – Brand Communications

Mark Ritson: Should clients pay agencies to pitch?

An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad […]

Mark Ritson: Replacing ‘digital’ with ‘interactive’ is a mistake

The news that adam&eveDDB has dropped the digital designation from all its job titles came as no surprise last week. Despite the prevalence of the D word and the omnipresence of digital planners, digital strategists and digital marketers under every lamp post, nobody in the know ever doubted that the prefix would eventually become an anachronism.

Latest from Marketing Week