Video: EE brand chief on rebrand
Steven Day, EE’s chief of brand and communications, on the thinking behind the launch of the new EE brand to replace Everything Everywhere and the future for Orange and T-Mobile.
EE launch casts doubts over Orange and T-Mobile brands
Lara O'ReillyEverything Everywhere’s rebranding to EE and the launch of a new consumer facing 4G network brand with the same name has cast doubts over the long term viability of the Orange and T-Mobile brands in the UK.
Women at the top boost a brand’s bottom line
Ruth Mortimer“In the FTSE 100, there was not a single woman appointed as an executive to the board in the last year,” complained Cherie Booth QC at a debate held last week by the Evening Standard. “We are under-represented in law, politics and in business.”
Google set to ramp up consumer marketing
Lara O'ReillyGoogle is strengthening the UK marketing support behind its consumer facing brands as it looks to drive the growth of those products in its largest international market.
The Week in Tech: Apple looks set to fold and less RAM for your buck
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘You can’t keep fishing in the same pond’: How Primark’s first TV ad ‘changed the conversation’
Grace GollaschPrimark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.
Beyond ROI: Why marketing needs risk metrics
Sam DiasMarketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking the assumptions, and applying it to marketing portfolios.
‘Strategic bullseye’: Inside Paddy Power’s quest to be an entertainment brand
Grace GollaschFresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.