Alter ego ‘Sasha Fierce’, “Bootylicious Beyoncé” and “Crazy in Love Beyoncé” go head-to-head in a studio dance-off recreating some of the singer’s most recognised dance moves and a new routine.
Pepsi says the ad is designed to show how each phase of the singer’s life helped Beyonce become who she is now.
The ad features Beyonce’s latest track Grown Woman, which Pepsi says is the “perfect embodiment” of the Live for Now ethos.
The ad, which premiered on YouTube, will be shown on TV in 70 countries. Ads go live in the UK on 9 April.
Brad Jakeman, president of PepsiCo Global Beverages Group, says: “There isn’t an artist that embodies what it means to “Live for Now” more than Beyoncé. She is a true trendsetter and is at the epicenter of pop culture today, and we couldn’t have asked for a better creative partner to bring our shared visions to life.
Pepsi is also developing ways to develop the brand’s presence and engage fans at Beyonce’s upcoming tour – The Mrs. Carter Show World Tour.