Bravery and the risk of mixing politics with brand building: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers being brave in the context of innovation and advertising, to the need for brands to get their house in order before taking a stand on ethical matters, it’s been a busy week. Here is my take.
Being boring
“Bravery. It’s a word now used with such liberal abandon by the ad industry that I’m left unsure what it really means.” So said my former colleague Ellen Hammett in 2018.
In light of the past year, when brands have been faced with very tough choices and talk of bravery was abound, we thought it time to investigate the topic of bravery, and what it actually means. Vacuous rallying call that generates approving social media nods and provides fuel for conference keynotes from thought leaders? Or actual philosophy that you can train yourself to have?
Bravery in the context of innovation, advertising and opportunity was discussed in a fantastic article from my current colleague Charlotte Rogers this week. It’s a rich piece with contribution and philosophy from some of the greatest minds in marketing.
