Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
EMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
Guardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Luxury fashion brand Jaeger hopes to increase mobile sales by 80% with the launch of its first transactional mobile site.
‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.
Through an on-pack takeover of Dreamies, the pet care giant is looking to drive awareness of its LGBT Foundation partnership and power its internal “inclusion first” strategy.
UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.