Debenhams explores mobile payments
Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
EMI launches Pink Floyd treasure hunt competition
Charlottle McElenyEMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
Guardian Media Group looks to sell paidContent parent company
Jessica DaviesGuardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Jaeger launches m-commerce site
Rosie BakerLuxury fashion brand Jaeger hopes to increase mobile sales by 80% with the launch of its first transactional mobile site.
The Week in Tech: Apple looks set to fold and less RAM for your buck
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘You can’t keep fishing in the same pond’: How Primark’s first TV ad ‘changed the conversation’
Grace GollaschPrimark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.
Beyond ROI: Why marketing needs risk metrics
Sam DiasMarketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking the assumptions, and applying it to marketing portfolios.
‘Strategic bullseye’: Inside Paddy Power’s quest to be an entertainment brand
Grace GollaschFresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.