Debenhams explores mobile payments
Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
EMI has launched a competition in which people have to find classic Pink Floyd album posters around UK towns and post images of themselves and the posters online. Read full article here.
Guardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Luxury fashion brand Jaeger hopes to increase mobile sales by 80% with the launch of its first transactional mobile site.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?