Recommended

/i/n/e/jlsvolvo160.jpg

Volvo looks to shed stuffy image with JLS tie-up

Rosie Baker

Volvo cars will feature prominently in boy band JLS’s latest music video as part of its ongoing strategy to connect the brand with younger audiences. Its XC60, C30 and, S60 R-Design models will be seen in the video driven by band members Marvin, Ortise and JB. Volvo’s Facebook fans will be among the first to […]

/o/p/e/Dove.jpg

Responsibility Deal pledges

Michael Barnett

Read about the brands that are stepping up to provide public service in the face of government cuts, here For a case study on O2’s Learn service, click here For a case study on Wickes’ Trade Builder service, click here Find out about The Co-operative Group’s advice and training service in our viewpoint, here Read […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now