Volvo cars will feature prominently in boy band JLS’s latest music video as part of its ongoing strategy to connect the brand with younger audiences. Its XC60, C30 and, S60 R-Design models will be seen in the video driven by band members Marvin, Ortise and JB. Volvo’s Facebook fans will be among the first to […]
The marketing services industry is creating and bolstering schemes to get young people without a university education into the profession as the government turns to the private sector to help arrest rising levels of youth unemployment.
Read about the brands that are stepping up to provide public service in the face of government cuts, here For a case study on O2’s Learn service, click here For a case study on Wickes’ Trade Builder service, click here Find out about The Co-operative Group’s advice and training service in our viewpoint, here Read […]
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Normality is an illusion – consumer behaviour is always in flux and the marketer’s challenge is to assess which trends are worth anticipating and acting on.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?