Volvo looks to shed stuffy image with JLS tie-up

Rosie Baker

Volvo cars will feature prominently in boy band JLS’s latest music video as part of its ongoing strategy to connect the brand with younger audiences. Its XC60, C30 and, S60 R-Design models will be seen in the video driven by band members Marvin, Ortise and JB. Volvo’s Facebook fans will be among the first to […]


Responsibility Deal pledges

Michael Barnett

Read about the brands that are stepping up to provide public service in the face of government cuts, here For a case study on O2’s Learn service, click here For a case study on Wickes’ Trade Builder service, click here Find out about The Co-operative Group’s advice and training service in our viewpoint, here Read […]


    Leave a comment