Data is king. It helps us understand the online and offline experiences our customers are having and exactly how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.
In a new Marketing Week webinar Anthony Gribbon, journey analytics manager at LV=, shares his experience of integrating martech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results.
LV= General Insurance is one of the UK’s largest personal lines insurers with over 5 million customers. It provides car, home, pet, travel and landlord insurance, and offers services directly to consumers as well as through intermediaries, such as brokers.