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Brands must shout about their service

Webops Temp

As the research shows in her article, consumers are no longer enamoured with the advertising they see, and feel that “just one in five brands has a notable positive impact on their quality of life”. This is why the key point to Ruth’s article is so prevalent – brands must communicate their service. Many brands […]

Sticky content quest requires fresh mindset

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Now social media has given pretty much all advertising the potential to go viral (Michael Nutley, MW 10 November), agencies need to adopt a new mindset in their quest to create sticky content. Things only go viral because people want to share them. Try as companies might, viral is notoriously difficult to buy or to […]

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