Google’s AdWords updated

Google has launched a new AdWords feature in the UK, adding product images within advertisers’ paid-for text ads.

Product Extensions, first trialled in the US last November, is rolling out to UK advertisers today as an added-value feature which won’t incur any additional charges.

According to a Google blog post, Product Extensions lets advertisers select specific products within their AdWords account that appear within paid ads if triggered by certain keyword searches. These can also include product titles and prices.

The same cost-per-click fee will be charged regardless of whether a user clicks on the main text ad or offers within the plusbox, which in turn will click through to the site. But there’ll be no charge if a user expands the plusbox but doesn’t click through to the advertiser’s site.

Earlier this month the search giant launched Google Instant, a function designed to speed up searching by serving natural and paid search results as a user types in their query, prompting suggestions for what they’re looking for (nma.co.uk 9 September 2010).

Google has also changed its UK policy to let some advertisers use third-party trademarks in their ad copy without necessarily having approval from the trademark owner (nma.co.uk 4 August 2010), which went live on 14 September.

This story first appeared on newmediaage.co.uk

Recommended

JazzFM to float

Joanne Oatts

Digital station Jazz FM has been re-acquired by its original owner Richard Wheatly with view to stock market floatation.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now