Growth Hacks: Ella’s Kitchen on why differentiation is key
Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
Founded in 2006, baby food brand Ella’s Kitchen has gone from strength to strength. According to the company’s latest financial results, revenue reached £72.7m in the year ending 30 June 2021, a 1.6% uplift on the previous year, following 16 years of consecutive growth.
It is a brand with innovation at its heart, says marketing director Celia Pearman.