5m First Direct is up for review

Marketing Week

First Direct, Midland Bank’s telephone banking subsidiary, is reviewing its 5m account out of Chiat/Day. The bank has shortlisted WCRS, Duckworth Finn Grubb Waters and Simons Palmer Denton Clemmow & Johnson. Chiat/Day has not been asked to repitch but its grip on the 13.3m (Register-MEAL) Midland Bank account is thought to be secure. Recent industry […]

Abbey employs frock tactics

Marketing Week

The Diary has noted with interest the dual strategies of many building societies which are preventing new customers joining by hiking the minimum deposits while at the same time trying to attract white knights to come to their rescue and buy them. Abbey National does not have to do either now that it is a […]

$1bn global blitz starts for Microsoft

Marketing Week

The biggest ever marketing campaign rolls out tomorrow (Thursday) with the launch of Micro- soft’s Windows upgrade, Win95. The $1bn (625m) offensive employs lifestyle advertisements featuring children and businessmen using the product. The global ads, created by Wieden & Kennedy, are intended to be “upbeat and aspirational”. There will be no voiceover, instead, “Start Me […]

One-2-One lures Donovan from BT

Marketing Week

Mobile phone company Mercury One-2-One has poached Paul Donovan from rival BT as its sales and market-ing director. The appointment comes just weeks before the launch of an advertising campaign and pre-Christmas marketing push.

WMGO caves in as debts mount

Marketing Week

Woollams Moira Gaskin O’Malley has collapsed with debts approaching 900,000. Twenty people have lost their jobs. It is the biggest agency collapse for five years. The troubled ad agency had been dogged with speculation for several months. It announced it was buying itself out of WMGO plc, the publicly listed holding company, in April, but […]

$1bn global blitz starts for Microsoft

Marketing Week

The biggest ever marketing campaign rolls out tomorrow (Thursday) with the launch of Micro- soft’s Windows upgrade, Win95. The $1bn (625m) offensive employs lifestyle advertisements featuring children and businessmen using the product. The global ads, created by Wieden & Kennedy, are intended to be “upbeat and aspirational”. There will be no voiceover, instead, “Start Me […]

Schweppes unveils ‘morph’ drink

Marketing Week

Cadbury Schweppes is behind the launch in Germany of a soft drink that is deliberately relaunched every two months with a new flavour and image. The only stable element in its formula is the drink’s brand name. The first version of the soft drink, Fit For Fun, launches this week and is the product of […]

Cosmo clings to top slot just ahead of Marie Claire

Marketing Week

Cosmopolitan has just held onto the top spot in the latest round of ABCs after posting a circulation figure 1,022 copies ahead of Marie Claire. Marie Claire publishing director Heather Love claims the title will take the number-one slot in the July-December ABCs. Cosmopolitan posted a circulation of 456,131 for January-June 1995, a 9.5 per […]

Nike adopts Dobbie as ad manager

Marketing Week

Sports shoe giant Nike is taking on its account director at UK ad agency Simons Palmer Denton Clemmow & Johnson as its new advertising manager. Claire Dobbie replaces Tony Hill who left in July to join Leeds agency Poulter (MW July 7). Dobbie has been at Simons Palmer for three years, working on the Nike […]

THE EUROSTAR CAMPAIGN

Marketing Week

High-speed passenger train service Eurostar handed Young & Rubicam a brief to position the service as the choice for travel to mainland Europe. With large numbers of former air passengers now taking the train, the campaign seems to have amply

Roose beats four to 7m Benckiser

Marketing Week

German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch. The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin. Roose & Partners will now be handling advertising for the entire range […]

ABTA victim of airline’s collapse

Marketing Week

Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week. The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch. […]

Agencies come down to earth

Marketing Week

A study by Grey International reveals a shift towards more realistic ads across Europe. John Shannon argues this represents a change in attitude rather than an advertising fad

Dell lures marketing directors from rivals

Marketing Week

Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]