Barclaycard Netlink fights Internet hackers

Marketing Week

Hackers can now break into previously secure systems on the Internet and could use Barclaycard’s new interactive electronic magazine to reach confidential information on the magazine’s users as well as business data used by Barclays Bank. They can subvert a defensive system called a “firewall”, which is designed to keep out hackers by distinguishing between […]

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Marketing Week

The licensing deal of the year? Probably not. But it is likely to be one of the most keenly awaited product launches of recent months – Baywatch Sunguard. This is a suncare range for those who believe they look like either the bronzed babe Pamela Anderson (who appears in some point-of-sale material for the cream […]

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Marketing Week

BSkyB has announced pre-tax profits up 46 per cent to ú55m (ú37.8m) in the half-year to December 31. Turnover was up 48 per cent to ú356.

HHCL wins ú10m National Savings from McCann

Marketing Week

Howell Henry Chaldecott Lury has snatched the ú10m National Savings account from McCann-Erickson. National Savings confirmed this week that HHCL had beaten competition from a shortlist that included the incumbent, DFSD Bozell and Publicis.

Heineken in ú2m Rugby Cup deal

Marketing Week

ITV has struck a ú2m sponsorship deal with Heineken to sponsor its coverage of this summer’s Rugby World Cup – the first network ITV deal where the same company sponsors the programme and the event.

Diana’s odds are getting slimmer

Marketing Week

Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]

…while sister firm IMP bids to keep Pizza Hut business

Marketing Week

Sales promotion consultancy IMP is understood to be battling to save its Pizza Hut business, after Burger King awarded its ú23m pan-European through-the-line account to IMP and its parent D’Arcy Masius Benton & Bowles jointly. Industry sources say Burger King chose the DMB&B/IMP combination over rivals Saatchi & Saatchi and SP Lintas because of the […]

Kershaw’s most vital pitch

Marketing Week

Former Saatchi & Saatchi chairman David Kershaw has been wrestling with a dilemma. But it has nothing to do with second thoughts about his departure from Charlotte Street.

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Marketing Week

Hugo Boss launches its first advertising campaign since it dropped Bartle Bogle Hegarty to go in-house last year (MW December 9). The campaign features the creative work of leading photographers Herb Ritts and Richard Avedon. Hugo Boss is making a deliberate departure from the BBH campaign – `Men at work’ – which showed the clothing […]

Guinness appoints new global marketing director

Marketing Week

The Guinness empire is set for a series of marketing shake-ups following the appointment of a new director of marketing for Guinness Brewing Worldwide. Guinness Ireland marketing director Paul Gilham is to become director of marketing for the worldwide operation. The role has been vacant since July last year when Paul McGrane left to become […]

Talk Radio takes first advertisers

Marketing Week

First Direct, DHL and House of Fraser are among the first advertisers to book space on Talk Radio UK, which launches on February 14, the national commercial speech station confirmed this week. Launch advertisers are being offered price incentives and audience guarantees. A number of on-air sponsorships are also close to being agreed, says Talk […]