Saatchi & Saatchi is searching for a long-term successor to chairman and chief executive Ed Wax. Wax is contracted until the end of 1997 but wants to appoint a number two – the role previously held by Bill Muirhead.
MEDIA Mars Confectionery is expected to replace Kellogg’s Frosties as the new sponsor of the Gladiators programme while BT is to sponsor Granada TV’s This Morning, presented by Judy Finnegan and Richard Madeley.
Consortia fighting for digital terrestrial TV multiplexes will overshadow those that won ITV licences. Can such big players unite to sell the concept?
EURO RSCG Institutionnel has been appointed by Microsoft to handle a forthcoming campaign aimed at combating youth unemployment in France. McCann-Erickson Frankfurt is to resign the Spalt analgesic account, blaming ‘strategic differences’ over the current campaign. The agency will continue to handle other brands marketed by Much Pharma, including Clear Blue and Fibrosine. The Publicis […]
Britain’s largest fridge manufacturer, Lec Refrigeration, is about to appoint Banks Hoggins O’Shea as its advertising agency. BHO and Cowan Kemsley Taylor fought for the account, which is worth 4m over three years. BHO is reported to have won the account, although Lec says it will not announce its decision until September 4. BHO creative […]
Channel 4 this week launched what it claims is its strongest autumn schedule to date, with new investment in late night and daytime programming as well as new drama. Alan Bleasdale’s six-parter Jake’s Progress will be the channel’s flagship drama for the season. Channel 4 is also planning to put out a teenage soap from […]
Can anyone spot the odd one out from Mellors Reay, GGT, Butterfield Day Devito Hockney and Walsh Trott Chick Smith? All were on the pitch list for the 3m Burton Menswear account which Mellors Reay won; two of the agencies were created this year. But only one of them failed to turn up to the […]
Coca-Cola UK marketing director George Bradt has publicly rubbished PepsiCo’s heavyweight Pepsi Challenge promotion as a flop, three months after its launch. Market research figures from Nielsen suggest Pepsi’s market share has fallen since the promotion started on May 1. The high-profile campaign includes TV ads, 2 million coupons and a roadshow covering 60 cities […]
The apparent recovery of Radio 1 overshadowed the steady growth enjoyed by many commercial radio stations, according to the latest Rajar radio audience data. Commercial radio accounted for 50.1 per cent of all radio listening for the first time in its history, adding 25.9 million listen- ing hours per week compared with the second quarter […]
Procter & Gamble has been forced to ditch its TV campaign for recently launched dishwasher detergent, Fairy Traditional, because its claims about rival brands were misleading and unfair.
Having mingled with the best of them, the Diary is not easily impressed with displays of affluence by those in the marketing industry. But even the Diary takes its hat off to David Prais, former European marketing manager at PC maker Gateway 2000, who has a new job at the US headquarters. Apparently, Prais was […]
Brussels Young & Rubicam has sacked its entire media department and has formed an alliance with independent shop Media Line.
Remy UK has lost managing director Paul Mills just four months after his appointment in the company’s third shake-up of senior management this year. It is also understood to have promoted marketing manager Terry Barker to the vacant post of marketing director. Mills was made head of the UK operation after UK managing director Mick […]
Airtours-owned Going Places has hired former Thomas Cook marketing boss Tony Bennett as managing director. The appointment will resurrect speculation that the company is to renew its interest in taking over the Thomas Cook retail business.
Two former Young & Rubicam employees awaiting trial for VAT fraud have been released on bail from a Brussels prison, where they have been held since their arrest last February (MW June 9).