Tony Bennett, Thomas Cook strategic marketing & development director for Europe, is leaving the company after turning down a senior management role within the group’s worldwide travellers cheque business.

Jet is following its rivals into the petrol loyalty market with the launch of its Collect for Cash scheme. But, unlike its competitors, Jet is offering cash vouchers to customers who use its forecourt shops. For every ú6 spent, customers will get a ú1 token – with a bonus ú1 when they have collected 48 […]

Poster specialist More O’Ferrall is gearing up for a fight with the Joint Industry Council on Poster Audience Research (JICPAR) over the introduction of Oscar II – the industry’s new research and planning system. MOF is understood to want the geodemographic part of the system scrapped because it does not believe that models of local […]

It has 300 million users worldwide, it has been used for religious purposes since the eighth century BC, the Liberal Democrats are in favour of it and a third of all GCSE pupils have tried it. However, despite its popularity, this product is still illegal in the UK. Luckily for cannabis, the climate is changing, […]

In a world where marketing techniques are becoming ever-more technological, geodemographics increasingly sophisticated and targeting frighteningly accurate, why do high street banks persist in wheeling out tired incentives to recruit prospecti

It’s a mystery to me why you included a mention of Gay Times in your article “Rude Awakening” (MW February 10) about the distribution, sales and advertising revenue of soft-porn magazines. WH Smith tends to put our magazine on the top shelf, largely because of the ads we carry for telephone contact lines. However, many […]

Hiram Walker brand Harveys Bristol Cream sherry is the latest Saatchi & Saatchi client to put its business up for review.

In DJ Campbell’s reply to Chris Boulding’s article on the BJA study on the armed forces (MW February 10), a photograph was used to accompany it, with the caption “Army study: Unreal stereotypes”. The macho-looking group of men are obviously wearing green camouflage garb, have darkened faces and are carrying the weapons of their trade. […]

Allied Domecq has appointed new media specialist Curtis Hoy Beeston interactive (CHBi) to develop an interactive entertainment network for UK pubs. “Interactive media is now integral to our marketing plans,” says Allied Domecq Group media manager Patrick Burton. CHBi will develop an in-pub interactive entertainment system, known as Pub Net. Screens will be linked with […]

If you’re feeling alone and unloved and WLTM a N/S better half with a GSOH, where can you turn? Look no further than the Kindred Spirits ads in The Sunday Telegraph

To the child with a dinosaur in his pocket or a Monster Munch decoration on her bike, the country of origin of a premium is of little interest. But to the marketer relying on that item to boost sales, and to the suppliers responsible for sourcing it, locating reliable, competitively-priced items is a daily concern. […]

The Broadcast Advertising Clearance Centre (BACC) launches new guidelines this week, bringing its advice to advertisers and agencies up to date. An 80-page Notes of Guidance document includes an easing of the previous ban on promotions involving alcohol, a section covering the portrayal of the elderly in advertising, and clarification on the portrayal of children […]

A cross-country skier may have survived with the aid of a Mars bar, but the firm will need something more to prosper – modern marketing strategies and better product development, for a start. By Marketing Week reporters

Newspapers have been in the business of making the news this year. So it was little surprise last week that The Daily Telegraph overshadowed its financial results with news that proprietor Conrad Black intends to buy back the 42 per cent of the company that trades on the London stock market. Some old City bores […]

Asking newspapers to give details of bulk deals is one thing – trying to calculate the number of broadsheet sections unread by the punters is another.