New NBC chief unveils strategy

Marketing Week

NBC Super Channel is planning further programming changes this autumn to consolidate recent sales and audience growth, the channel said this week as it announced the appointment of a new European head. NBC has named Roger Ogden president and managing director of NBC Super Channel. He joins in August and replaces Ruud Hendriks who left […]

Spar enters own-label cola market

Marketing Week

The Spar retail group joins Sainsbury’s and Safeway as the latest grocery chain to launch an own-label cola, using syrup supplied by Canadian company Cott Europe. Spar American Cola, will be launched on July 4 (US Independence Day) in the UK and, unlike other own-label colas, will roll out across Europe this summer. “We are […]

Euro launches contradict Scott rebranding strategy

Marketing Week

Scott Paper’s UK arm is launching another product under the Andrex brand name, despite its US parent declaring that all products must be rebranded under the Scott name (MW May 19). Scott will invest 6m over the next six months in the pan-European launch of two new kitchen towel ranges. Just over half of the […]

Carlsberg tests Sam’s coolstout

Marketing Week

Carlsberg-Tetley is test marketing a cask stout beer in 135 pubs across the UK, with a view to a national launch in October. Sam’s Stout is cask-conditioned and targeted at regular cask ale drinkers and students. It is served at 8o centigrade, rather than 13oc, the standard temperature for most cask ales. It will have […]

Camelot franchise venture forced to change its name

Marketing Week

Camelot’s new franchise venture company, Camelot Enterprises, has been forced to change its name. At the same time, it is appointing the parent company’s marketing director, John Kinsey, as its new chief. Camelot Enterprises will change its name to National Lottery Enterprises after it discovered a firm of the same name operates in Stockport, Cheshire. […]

EMAP/Metro link to win TV advertisers

Marketing Week

The EMAP and Metro Radio Groups have launched a joint sales venture across their 11 radio stations targeting advertisers on the Channel 4 Northern macro region. The joint sell, across the North-West, Yorkshire and the North-East, has heightened speculation about EMAP’s intentions for Metro. The company has been considering acquiring stakes in Metro presently held […]

Sega takes on Sony with 3D Bug

Marketing Week

Sega is to launch a 3D successor to Sonic the Hedgehog, designed to run on the new Saturn games machines to be released next month. Saturn product manager Jeremy Crisp says the game, called Bug, will launch in September. It will be technically-superior to Sega’s Sonic the Hedgehog game, says Crisp. Crisp confirmed that Saturn’s […]

New Hasbro role for Colgate chief

Marketing Week

US-owned toy giant Hasbro has appointed Colgate Palmolive sales director Alistair Richards to the newly-created post of commercial director in charge of sales and marketing. The business heads of the company’s two divisions, Nicola Basham at pre-school and toys, and Graham Derby at board games and puzzles, will report to Richards. At Colgate Palmolive, Rich-ards […]

Maiden poised to purchase BTA

Marketing Week

Poster contractor Maiden Outdoor is to buy bus, rail and roadside contractor British Transport Advertising, as forecast in Marketing Week on April 28, pending a referral to the Office of Fair Trading. Speculation that London Underground ad company TDI has taken over the bus side of BTA has been denied by Maiden and TDI. The […]

Milk Marque under fire as dairies axe jobs

Marketing Week

Northern Foods, owner of Express Dairies, is calling for Milk Marque to be reformed as the decline in doorstep deliveries continues. The company has confirmed it is going ahead with the 2,200 job cuts it announced in March. This follows on from the 1,500 job losses rival Unigate announced this week. Unigate blames the losses […]

Lansdown is dropped from gum account

Marketing Week

Food Brokers is looking for a new agency for Haitai chewing gum only four months after appointing Lansdown Conquest. It is understood Haitai, the South Korean chewing gum, has already drawn up a shortlist for the 2m pan-European account. Lansdown won the business in February after a last-minute pitch against Grey London and Integrator. Haitai […]

Settlement offer over Aerobathon

Marketing Week

Van den Bergh Foods has offered to waive its claim to 310,000, which was lost when a charity event it sponsored collapsed with debts of 1.4m. But it will do this only if other creditors, who held the company partly responsible for the collapse of the Flora Aerobathon, agree not to pursue the food giant […]

Category data

Marketing Week

BRANDS BOUGHT % buying Walkers Crisps66 Golden Wonder Crisps20 Hula Hoops14 Quavers11 McCoys/Sainsbury9 Monster Munch/Doritos8 Skips7 Tesco6 Nik-Naks/Smiths/Twiglets4 REASON FOR PURCHASE % agreeing The ones I always buy83 Caught my eye in the