To maximise both revenues and savings, Sainsbury’s and Asda’s merger must get brand architecture right, unifying operations while keeping the brands distinct.
Chancellor Philip Hammond unveiled his budget plans for the year ahead this afternoon, with his plans including a digital services tax and and a cut to business rates for small retailers.
The UK’s largest supermarket has launched a nationwide programme designed to help community groups prepare nutritionally balanced meals out of surplus food donations as it looks to find new ways to tackle the issue of food waste.
A host of new brands are emerging, using surplus food and discarded plastic to offer consumers a sustainable alternative to everyday items like ketchup, beer and backpacks.
Coca-Cola is launching a marketing campaign to encourage people to recycle its bottles as it attempts to reduce its environmental impact.
From Lego’s first global marketing campaign in three decades to O2’s England Rugby push and Next opting for targeting over mass reach, catch up on all this week’s biggest marketing news.
Marketing Week reveals the top 10 marketers in regulated industry sectors, part of our Top 100 Most Effective Marketers project.