To maximise both revenues and savings, Sainsbury’s and Asda’s merger must get brand architecture right, unifying operations while keeping the brands distinct.
Chancellor Philip Hammond unveiled his budget plans for the year ahead this afternoon, with his plans including a digital services tax and and a cut to business rates for small retailers.
The UK’s largest supermarket has launched a nationwide programme designed to help community groups prepare nutritionally balanced meals out of surplus food donations as it looks to find new ways to tackle the issue of food waste.
Email marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?
As longstanding CMO David Wheldon prepares to retire in March, RBS has chosen to split the role by appointing a group director communications and corporate affairs to help manage the forthcoming rebrand to NatWest.
By linking up with a non-league football team, Adidas is proving that the strongest stories aren’t always told by the best players.
As PepsiCo launches its a new campaign for its Champions League sponsorship, it warns that marketers should not to be “seduced by new technology” and instead focus on the big ideas.