Moshi Monsters expands into music
Chidren’s brand Moshi Monsters launches album following Sony tie-up.
Children’s virtual world Moshi Monsters is making its first major foray into music following a tie-up with Sony. Read the full story here.
Facebook rolls out enhanced pages for brands
Charlottle McElenyUpdate means brands can message consumers directly.
The fifth ‘P’ of marketing: premium shopper experience
Lucy HandleyKen McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
Getty Images readies first umbrella strategy
Seb JosephGetty Images, the media content company, has revealed the first ever umbrella strategy in its 16-year history as it looks to unify its imagery, music and video licensing services.
Boohoo eyes new customer base with Debenhams deal
Matt BarkerBoohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.
Marketoonist on pop-ups and user experience
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
NatWest CMO: Speak the language of business or you’re in trouble
Russell ParsonsBrands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.
Mark Ritson versus his biggest critics in brand purpose, influencer marketing and DTC
Marketing Week ReportersRitson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.
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