Moshi Monsters expands into music
Chidren’s brand Moshi Monsters launches album following Sony tie-up.
Children’s virtual world Moshi Monsters is making its first major foray into music following a tie-up with Sony. Read the full story here.
Facebook rolls out enhanced pages for brands
Charlottle McElenyUpdate means brands can message consumers directly.
The fifth ‘P’ of marketing: premium shopper experience
Lucy HandleyKen McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
Getty Images readies first umbrella strategy
Seb JosephGetty Images, the media content company, has revealed the first ever umbrella strategy in its 16-year history as it looks to unify its imagery, music and video licensing services.
Watch: Ritson on the effectiveness factor that helped Lidl double its market share
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how generating excess share of voice enabled Lidl to accelerate sales and market share, and tackle brand perceptions.
How Unilever’s U-Studio is breaking down the barriers between marketers and agencies
Molly FlemingU-Studio has grown from a small in-house agency to a platform used by almost three-quarters of Unilever’s brands as it looks to increase the speed and relevancy of its digital marketing, while not allowing costs to spiral.
Digital advertising, paid search, media budgets: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Sainsbury’s partners with Deliveroo to trial takeaway pizza
Ellen HammettIt is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market.
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