Moshi Monsters expands into music
Chidren’s brand Moshi Monsters launches album following Sony tie-up.
Children’s virtual world Moshi Monsters is making its first major foray into music following a tie-up with Sony. Read the full story here.
Facebook rolls out enhanced pages for brands
Charlottle McElenyUpdate means brands can message consumers directly.
The fifth ‘P’ of marketing: premium shopper experience
Lucy HandleyKen McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
Getty Images readies first umbrella strategy
Seb JosephGetty Images, the media content company, has revealed the first ever umbrella strategy in its 16-year history as it looks to unify its imagery, music and video licensing services.
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An unlikely vision of the future from the Consumer Electronics Show
Mark RitsonEveryone gets something blown in Vegas. For our star columnist it was his mind. By innovation. At the annual Consumer Electronics Show.
What you need to know about the new direct marketing code
Sarah VizardThe Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
Giffgaff’s CMO on returning to work after a career break
Sarah VizardAfter taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
It is time to wipe out marketing’s gender pay gap
Tanya JosephThe marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
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