M&S Autumn Womenswear ‘The Rendezvous’
Watch the new ad.
Watch the new M&S romance themed ad here
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Arsenal revs up digital marketing to attract global fanbase
Lara O'ReillyArsenal is set to ramp up digital marketing activity, including a raft of new social gaming and media initiatives, to keep pace with its Premier League rivals in the quest to engage international fans.
Big Brother considered a good client vehicle
Seb JosephMedia buyers have welcomed the resurrection of Big Brother as a strong advertising vehicle, as the celebrity version of the show draws to a close tonight (8 September).
Virgin Group appoints Saatchi & Saatchi boss as CMO
Lara O'ReillyVirgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
The Week in Tech: Apple looks set to fold and less RAM for your buck
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘You can’t keep fishing in the same pond’: How Primark’s first TV ad ‘changed the conversation’
Grace GollaschPrimark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.
Beyond ROI: Why marketing needs risk metrics
Sam DiasMarketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking the assumptions, and applying it to marketing portfolios.
‘Strategic bullseye’: Inside Paddy Power’s quest to be an entertainment brand
Grace GollaschFresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.