Sainsbury’s readies fashion push

Sainsbury’s is launching its first above the line campaign for its fashion ranges.

Ads, created by AMV.BBDO, will push the summer collection of its TU clothing brand, which it launched six and a half years ago.

The move comes as rival supermarket chains including M&S and Tesco launch major fashion pushes for their clothing brands.

The television, press and digital activity will introduce the strapline ’clothes you can’t wait to wear’.

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This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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