Should sector experience dictate a marketer’s career path?
Far from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
Do marketers really need sector experience when moving jobs? Not anymore, suggest some who have crossed sector lines.
According to Tony Miller, CMO and vice-president of growth and performance marketing at WeightWatchers, marketers should not be limited by their prior experience.