Retailers make final push for Christmas sales
Rosie BakerRetailers are making a final push for sales ahead of the final weekend before Christmas, as more than a third of consumers are expected to shop on Christmas Eve.
Retailers are making a final push for sales ahead of the final weekend before Christmas, as more than a third of consumers are expected to shop on Christmas Eve.
Ann Summers is launching what it claims is the “sexiest ever Christmas TV advert” as part of its festive campaign.
In an annual look at how consumers are shopping in the lead up to Christmas IBM has released benchmark data revealing a rise in the use of mobile devices for researching and buying, with tablets following suit.
Asda’s Christmas ad has been found by a poll of Netmums members to be the second most popular festive spot this year – in spite of the furore it sparked shortly after launch, with hundreds of viewers claiming it is “sexist”.
The John Lewis Christmas ad has scored lowest in a poll of Christmas ads in terms of converting viewers into shoppers, despite achieving the highest score in terms of emotional engagement of the three ads tested.
Save the Children has created Christmas Jumper Day encouraging people to wear novelty sweaters to raise funds.
Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.
HMV is pinning its hopes on a series of animated TV ads featuring its Nipper the dog character and gramophone in a bid to reverse flagging sales ahead of the crucial Christmas trading period.
Brands looking to target families with their advertising have been warned to steer clear of “stereotypes” and “clichés” that do not depict modern family life or risk alienating their audience.
Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’. The ad was created in-house by Chanel and filmed by Atonement director Joe Wright.
Morrisons and Barclaycard have become the latest brands to be accused of “sexism” in their Christmas ad campaigns.
Boots has been accused of cruelty to animals after the advertising watchdog received several complaints that a scene showing a child pointing a hair dryer at a dog in its Christmas ad.
Sainsbury’s is to centre its Christmas ad campaign around the small events and moments that lead up to 25 December, with 14 different ads.
Boots is dropping its long-running ‘Here come the girls’ ads and introducing a new strapline and brand positioning in its Christmas advertising campaign.
Morrisons has taken a “comic” approach to Christmas in its advertising campaign in a bid to offer solutions to traditional challenges rather than “the usual cliches”.