In an annual look at how consumers are shopping in the lead up to Christmas IBM has released benchmark data revealing a rise in the use of mobile devices for researching and buying, with tablets following suit.
Asda’s Christmas ad has been found by a poll of Netmums members to be the second most popular festive spot this year – in spite of the furore it sparked shortly after launch, with hundreds of viewers claiming it is “sexist”.
The John Lewis Christmas ad has scored lowest in a poll of Christmas ads in terms of converting viewers into shoppers, despite achieving the highest score in terms of emotional engagement of the three ads tested.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]
Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.