John Lewis admits its Christmas ads are ‘no longer as groundbreaking’
Thomas HobbsJohn Lewis hints it could switch up its tried and tested approach to Christmas advertising in 2017 as it looks to “evolve” brand.
John Lewis hints it could switch up its tried and tested approach to Christmas advertising in 2017 as it looks to “evolve” brand.
Sales in Marks and Spencer’s struggling clothing and homeware division rose 2.3% over the Christmas period, well above expectations for roughly 0.5%.
Tesco has given an insight into its advertising plans for 2017 as it capped off a year of recovery with a good performance over Christmas.
Although it beat industry forecasts, Sainsbury’s Christmas sales were flat as the group relied on Argos and its online expertise to provide some festive cheer.
Morrisons’ CEO David Potts talks up the positive brand impact from its online partnership with Amazon as its sales soared over Christmas
Next warns on outlook for 2017 after sales fell in the run-up to Christmas as consumers curtail spending on fashion and clothing.
With just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
John Lewis’s sales fell last week as Black Friday impacts the “shape of trade” over Christmas and shoppers leave their spending to the last minute.
Aldi and Iceland reap the benefit of high-end push as shoppers spend 13% more on premium supermarket own labels.
Lidl’s Christmas ad may include a turkey or two but it certainly isn’t one, topping a list of the campaigns most likely to persuade people to purchase from the brand for the second time in three years.
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
The discounter is focusing on “great value and great products” rather than an emotional message this Christmas as it launches its first festive TV ad.
The frozen foods discounter says it made a conscious decision to delay its Christmas ad after customers said the festivities were starting too early.
The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.