Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Volvic Splash slump hits Danone

Marketing Week

Danone’s children’s sub-sector brand, Volvic Splash, has lost more than 25% of the take-home market in the UK, according to Nielsen figures seen by Marketing Week. Sales of the brand fell from £6.49m in the 62 weeks to March 2006 to £5.5m in the 62 weeks ending May 2007. Volvic Splash’s market share across impulse […]

Converged radio and internet ad models still open to suggestions

Marketing Week

The synergy between commercial radio and the Internet has long been acknowledged by both sides. After all, radio is a complementary media that people can listen to while doing other activities, such as surfing the Internet. Here we revisit the subject of radio a year on, to see what developments have been made. Through the […]

ASA outlaws EA’s violent game poster

Marketing Week

Game maker Electronic Arts has been barred by the Advertising Standards Authority (ASA) from displaying a poster for its “Burnout Dominator” game after the watchdog received 37 complaints. The London Underground poster created by Wieden & Kennedy and bearing the headline “Inner Peace Through Outer Violence”, showed a sports car that had crashed into a […]

Search data – Sport sites

Marketing Week

As rain, inevitably, bounces back into Wimbledon, we return to take a look at sport online. The BBC Sport website continues to lead the pack, with a 2.1% rise on visitor share compared with the same period in 2006. With no Football World Cup this year, FIFA drops off the radar altogether, while Betfair moves […]

Together between the covers

Marketing Week

When other communication channels are shouting for the attention of consumers, magazines offer brands the chance for quiet, intimate contact – and research shows it’s very effective. By Sonoo Singh

New campaign – Origami animals for Whiskas

Marketing Week

TBWA/London has created a new national print campaign for cat food brand Whiskas to promote the key product benefits of the Oh so product range to cat owners. The “origami” campaign, which will talk about the whole pieces of meat or fish that the Oh so range contains, will launch on June 29. It will […]

Publicis chief to chair Research International

Marketing Week

WPP has appointed Publicis’ UK chief strategy officer Paul Edwards as UK chairman of its market research agency Research International. The appointment follows the reshuffle at Publicis which led to Edwards’ departure after just three years with the agency. He is expected to leave Publicis by the end of summer. Edwards will be returning to […]

Threadneedle reviews its ad strategy

Marketing Week

Threadneedle Investments, the American Express-owned asset management company, is in talks with agencies over its advertising business. The financial services company has confirmed that it is talking to agencies about its marketing communications, but adds that the process is in its early stages. It is believed to be reviewing a number of communication projects, of […]

Co-op Finance scraps CIS label to align with the master brand

Marketing Week

Co-operative Financial Services (CFS) is dropping the CIS insurance moniker as it attempts to align its brands more closely with the Co-operative “master brand”. The brand overhaul follows the merger last month of CFS owner The-Co-operative Group with United Co-operative to create The Co-operative Trading Group. The move will lead to a more consistent master […]

Weighing the price of Cannes

Marketing Week

As some of the world’s most senior marketers joined advertising executives on the French Riviera to attend last week’s Cannes International Advertising Festival, others stayed at home and sniped about the event. The advertising world’s annual get-together and premier awards ceremony divides opinion. Many agencies would cherish a Cannes Lion, awarded to the most creatively […]

Coke goes green with lightweight containers

Marketing Week

Coca-Cola Enterprises is to launch its lightest-ever PET (polyethylene terephthalate)carbonated soft drinks bottle across the UK to boost its green credentials. It will replace its 26g container for its leading brands that include Coca-Cola, Diet Coke, Coke Zero, Fanta and Sprite. CCE says the new bottles will reduce its PET packaging by 700 tonnes a […]