C4 shows TV ads still top the ratings
Marketing WeekChannel 4s birthday this month not only marks 25 years of more choice for viewers, but also for the UKs TV advertisers, which had been limited to just one commercial channel until 1982.
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Channel 4s birthday this month not only marks 25 years of more choice for viewers, but also for the UKs TV advertisers, which had been limited to just one commercial channel until 1982.
The UK budget hotel sector is big business with customer spend topping 1bn for the first time. It seems that peoples desire for no frills services, seen in the success of low-cost airlines, is now driving a growth in bookings for budget hotels.
Facebook has unveiled a new advertising system that will enable marketers to be “part of the conversation”. Facebook Ads will allow brands to create their own pages which users can then recommend to friends. Announcing the social network’s long-awaited advertising strategy in New York yesterday (Tuesday), founder and chief executive Mark Zuckerberg said peer recommendation […]
Advertising Association chief executive Peta Buscombe has hit out at consumer organisation Which? for having its “own ideological agenda” and not being independent enough. In a speech to the annual conference of the Society of Editors, Buscombe said: “On the one hand they [Which?] seem to be an independent impartial champion for the consumer. On […]
Ryanair has accused budget carrier easyJet of being a closet high fares airline” after it signed a deal to sell flights through travel agencies (October 5). It is the first time a low-cost carrier used a third party for sales.
Delta Two, the Qatari-backed investment group, has abandoned its proposed 10.6bn takeover of supermarket chain J Sainsbury. It said uncertainty in global markets and the need to pump funds into Sainsbury’s pension scheme were behind the decision.
EasyCar.Com has appointed Bill Jones as its new chief executive. He takes up the position this week and replaces Steve Maltby who left the company in October. Jones joins from rival car rental company Hertz Europe, where he was vice president for marketing and sales for nine years. He has previously held roles at Disneyland […]
A third of consumers are not prepared to spend extra money on holidays in order to offset their carbon emissions, according to a study by travel industry marketing specialist BLM Media. The research, which surveyed 2,500 consumers, found that 59% of respondents would not cut down the number of holidays abroad to help combat global […]
Jajah, the internet telecoms company, has announced plans to launch an in-call advertising platform that aims to advertise to consumers using voice over internet protocol (VoIP) telephone calls. The platform will overlay advertising on ringtones and will receive a monthly credit for opting-in. It adds that users will also earn back credit or even make […]
Freesat, the free-to-air satellite television service backed by the BBC and ITV, has boosted its marketing team ahead of its launch next year. It has appointed Richard Lindsay-Davies as commercial development director and former BSkyB marketer Will Abbott as brand marketing and communications director. Lindsay-Davies will be responsible for leading all commercial and business development […]
ITV is creating programme brand manager roles to “exploit” and “liberate” the value of its hit shows. Dawn Airey, managing director of global content, outlined the strategy at industry conference Promax this week. She adds she is working with commercial and brand managing director Rupert Howell and group marketing director David Pemsel to establish individual […]
Comparethemarket.com has appointed ZenithOptimedia to handle its 20m media planning and buying account. The account was previously held by Mediavest Manchester.
Bernard Matthews chief executive Bart Dalla Mura has left the company without a job to go to. He departure comes as the brand stuggles to regain sales following the bird flu crisis and cruelty allegations Dalla Mura, who joined the company as commercial director in July last year (MW March 30), had been tasked with […]
The outdoor advertising industry is boosting the accountability of posters as a medium with two companies launching schemes that offer “real-time” information that will confirm when campaigns are put up. Media owners Clear Channel and JC Decaux are launching live proof-of-posting systems now and will be rolling them out nationally over the next year. Clear […]
Mediaedge:cia Manchester has won the 2m media planning and buying brief for national airline Oman Air. It won the business after pitching against a number of undisclosed agencies.