Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Commodore shops plan to cash in on PC games revival

Marketing Week

Iconic “retro” video games brand Commodore is phasing in a series of retail outlets in the UK and Ireland as part of a dramatic return to the games arena. A Commodore spokesman says the first stores will open in the UK and Ireland with further outlets to follow in France, Germany and the Benelux region. He says this is the first stage of a global roll-out of the retail store concept, which forms part of the brand’s re-entry into PC gaming.

TCA signs designers and podcasters

Marketing Week

The Communications Agency (TCA) has signed partnership deals with two agencies to bolster its design and content. The integrated agency has teamed up with designers February and content and podcasting company Brand Spanking. TCA chief executive Adam Leigh says/ “We have enjoyed significant growth in the last year and we are confident that we are […]

Expedia hands Cake its 2007 experiential account

Marketing Week

Expedia.co.uk, the UK’s largest online travel agent, has appointed public relations agency Cake to manage its experiential account for 2007. The appointment follows the recent acquisition of Expedia’s agency of record, DFGW by PR agency Freud Communications earlier this year (MW April 5). It is not clear how the appointment will affect Expedia’s business relationship […]

Virgin’s biodegradable card trumps Barclays’

Marketing Week

Virgin Money is upping the ante in the eco-friendly financial services stakes with the promise of a biodegradable credit card. Barclaycard last week revealed it would be the first “leading” bank to launch a “green” credit card, named Breathe (MW last week). Virgin Money says it is working with eco-designer Robert Holdway at Giraffe Innovation […]

Many happy returns

Marketing Week

The corporate outing remains a popular form of entertainment, but organisers must ensure they get a maximum return on expensive events – be it on investment or objectives. By Martin Croft

City Gateway Media puts Spiderman 3 on the big screen

Marketing Week

City Gateway Media, operator of the largest commercial LED screen in Europe, in conjunction with outdoor company Posterscope, is advertising Spiderman 3 on its Manchester screen from Friday April 27. The campaign has been planned by Manning Gottlieb OMD invENTS. Dominic Milan, digital insight and development manager at Posterscope says/ “Spiderman on the City Gateway […]

Personally speaking…

Marketing Week

Getting up close and personal with the message can produce big dividends. But using the raw customer data in a sensitive way is a technique the industry has yet to learn. By David Reed

Giant friendly society seeks revamp partner

Marketing Week

LV=, the financial services friendly society previously known as Liverpool Victoria, is looking for an advertising agency to handle its creative account, worth several million pounds. It is thought that the agency will be given the task of raising the profile of the friendly society, which rebranded earlier this year, and that LV= has been […]

Transform takes knife to agency list

Marketing Week

Transform Medical Group, the UK’s largest cosmetic surgery provider, has launched a new advertising strategy following a review of its marketing. Sales and marketing director Gary Nicholls, who was appointed in December last year, is planning a more targeted, segmented approach to the group’s advertising to build awareness of the services Transform offers. He has […]

The Home Office consolidates media to capture target audience

Marketing Week

The Home Office’s decision to consolidate its entire media-planning operation into one agency (MW last week) is expected to herald a round of similar centralisations by Government departments. Three agencies are pitching for the consolidated Home Office communications planning work. Manning Gottlieb OMD and Mediaedge/cia – which already handle the bulk of the department’s media […]

Next hires Mediaedge:cia as it revises approach to marketing

Marketing Week

Next, the high street retailer, has appointed Mediaedge:cia to its 10m media planning and buying. The struggling clothes store group awarded the business to Mediaedge:cia following a competitive pitch against incumbent MediaVest Manchester. However, the Manchester-based agency is believed to have retained its 2m Next Directory account.

Innocent swaps summer music festivals for family village f鳥s

Marketing Week

Innocent is scrapping its free annual Fruitstock music festival after four years and replacing it with a “summer of village fêtes”. The move comes after last year’s free festival attracted more than 120,000 people to Regent’s Park in London. Innocent says it is expecting no more than 60,000 to attend its flagship village fête, which, […]

Great Ormond Street Hospital begins 1.5m hunt for ad agency

Marketing Week

The Great Ormond Street Hospital Children’s Charity (GOSHCC) is understood to be looking for a media agency to handle its £1.5m planning and buying business. The charity is believed to have approached a number of agencies. It is thought to be boosting its marketing activities and fundraising initiatives (MW April 20, 2006). It is not […]

MWBrandIndex/ BG bottom, Google top

Marketing Week

British Gas’s woes continue as it suffers further customer condemnation in the Marketing Week BrandIndex Best Brand Performers 2007 survey – coming bottom of 697 brands in four out of seven criteria. Google is the best brand performer overall – for the second year. The search behemoth appears to be enjoying a golden age. Its […]

Paramount launches new ad-funded comedy show

Marketing Week

Digital channel Paramount Comedy is launching its first ad-funded TV series with US city Las Vegas. The Las Vegas Convention and Visitors Authority has partnered with Paramount sales house Viacom Brand Solutions (VBS) for the deal, brokered by R&R Partners and Initiative. The ten ad-funded programmes form a retrospective comedy series based on Simon and […]