Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Tiscali takes on Virgin with branded mobile move

Marketing Week

Tiscali is planning to take on Virgin Media with the launch of a branded mobile phone service in a move that would make it only the second company in the UK to offer “quadruple play”. Tiscali, which has just bought broadband provider Pipex for £210m – in addition to recently acquired digital TV provider Homechoice […]

Supermarket sought for HP recycling partnership

Marketing Week

Technology giant Hewlett-Packard (HP) is looking to partner with a UK supermarket chain as it attempts to embark on a nationwide recycling programme. The move to focus on localised recycling projects will give it a green competitive advantage in the home PC and electronics market. Earlier this year the PC manufacturer trialled a recycling initiative […]

ISP criticises Gambling Act for being a ‘nuisance’

Marketing Week

The Institute of Sales Promotion has hit out at the failure to extend the Gambling Act 2005 to Northern Ireland as a “considerable nuisance.” ISP legal affairs director Philip Circus says: “The problem is that when the legislation comes into force on September 1, you could run a promotion in Great Britain that would not […]

USwitch reshuffles marketing team for second branding push

Marketing Week

Online price comparison service uSwitch has rejigged its marketing team and appointed former SWEB marketing chief Alan Tattersall as marketing director. Incumbent Barry Holloway moves from his position as marketing director to work on “strategic projects” and will be leaving uSwitch in April 2008. Tattersall moves from his position as home services director at uSwitch. […]

Decaux’s dominance could spell trouble for advertisers

Marketing Week

TX text introJust textUK brand owners could lose out as ownership of the outdoor advertising industry undergoes another round of consolidation. The world’s largest poster business Clear Channel Outdoor is likely to be put up for sale if private equity companies succeed in buying and breaking up its US parent Clear Channel Communications.

New campaign – Orange

Marketing Week

Orange is launching a new Gold Spot cinema campaign this week featuring Batman Forever actor Val Kilmer. The campaign, which has been created by Mother and breaks on August 3, sees Gold Spot regulars Mr Dresden and his sidekick Elliot interrupting the filming of a Western starring Kilmer. They ruin Kilmer’s “ode to the Wild […]

Seeds of Change to sponsor UKTV channels and website

Marketing Week

Seeds of Change, the Mars-owned organic food producer, has signed a six-figure sponsorship deal that straddles the UKTV Food and UKTV Gardens channels. The sponsorship deal will see the premium food brand feature in excess of 200 hours of “hand-picked” content on the digital channels. Seeds of Change will sponsor the UKTV Gardens’ eight-week-long Grow […]

ASA slams Powerade and Virgin Media ads

Marketing Week

Coca-Cola and Virgin Media have been criticised by the Advertising Standards Authority (ASA) although a risqué ad for deodorant brand Lynx has escaped censure. A TV spot for Coca-Cola-owned Powerade came under fire for showing a cyclist without reflective clothing or lights. The ASA upheld a complaint against the McCann Erickson-created ad, on health and […]

Venues embrace variety

Marketing Week

From showpiece sports stadia to unique rural settings, the UK punches above its weight when it comes to hosting live events. Jo-Anne Flack learns the secrets behind picking the right location

BAA retailers appoint commercial director

Marketing Week

BAA’s retail subsidiary World Duty Free has appointed former Superdrug marketing director Jo O’Conner as commercial director. O’Conner takes over from former trading director David Griffiths and will be responsible for growing the business and introducing new and exclusive offers to the retailer. She will report directly to World Duty Free managing director Mark Riches […]

Is it still as simple as ABC?

Marketing Week

For better or worse, society has undeniably changed over the past 50 years, yet brand owners still rely on the ABC1 social grading system. David Benady reports on whether it’s time for an update

Diving in at the deep end

Marketing Week

Lance Batchelor has some solid marketing experience with the likes of Vodafone, Procter & Gamble and Amazon.com, under his Navy-polished belt. Next week he takes up the reins as marketing director at Tesco at a time when the competition is hotting up. By Matthew Gorman

Football pitch hots up

Marketing Week

The EU has broken Sky’s stranglehold on top-flight football coverage, opening the door for Irish minnow Setanta, Virgin Media, BT and Freeview to pitch for the rights to live matches. Catherine Turner reports on David v Goliath battles that could transform sports broadcasting

Chrysalis Radio chief quits ahead of acquisition

Marketing Week

Phil Riley, the chief executive of Chrysalis Radio, will not join Global Radio when it completes its acquisition of Chrysalis. He leaves the business after 13 years without a job to go to. Riley, who will also step down from the Chrysalis board, is understood to have been offered a role at Global, which is […]