Analysis

In-depth features, interviews and insights into marketing’s biggest issues.

Demand for supply

Marketing Week

It is no good spending millions on a marketing campaign if retailers then run out of the product you are promoting. Ensuring the supply chain is efficient is critical to success. By Richard West

WPP calls time on United London

Marketing Week

WPP has folded United London after merger talks with sister agency Grey London collapsed. The beleaguered agency, which was formerly known as HHCL/Red Cell, has been under increasing pressure since losing its two biggest clients, BSkyB and Alfa Romeo, late last year. United London joint managing partners Jim Kelly and Robert Campbell are both leaving […]

Goodyear Dunlop hands digital brief to McCann-i

Marketing Week

McCann-i, the interactive division of McCann Erickson, has won the digital advertising account for Goodyear Dunlop after a three-way pitch. McCann-i won the £1m business following a pitch against incumbent Carlson Marketing and one other undisclosed agency. It will be responsible for Goodyear Dunlop’s brand ‘experience’, corporate, dealer network and product activity. It will also […]

John Lewis leaves Lowe out in the cold

Marketing Week

Caroline ParryJohn Lewis’s decision to scrap its planned brand advertising campaign earlier this year and bring in brand consultancy Circus to develop its marketing strategy has raised questions about Lowe’s future on the retailer’s roster before it has even developed any work (MW last week).

Media buyers call for ABC figures overhaul

Marketing Week

Media buyers are urging Douglas McArthur to radically overhaul the Audit Bureau of Circulations (ABC) reporting frequencies across national newspapers and consumer magazines. The call comes as the ABC announces that McArthur, the former chief executive of the Radio Advertising Bureau, is to be tasked with undertaking the review. Media buyers are hoping the review […]

EGS and Deeks join up to launch brand strategy service

Marketing Week

Communication planning agency EdwardsGroomSaunders (EGS) is launching an alliance with brand consultancy Deeks Consulting to develop clients’ brand strategy and positioning. The partnership aims to work with clients ahead of them briefing their media and advertising agencies. It is communications planning specialist EGS’s first alliance since launching in 2006 and is the only such partnership […]

K-C set to review global agency mix

Marketing Week

Kimberly-Clark is to review its global agency arrangements, following a review of its marketing structure. The move comes as the packaged goods giant shifts away from traditional advertising spend into digital media and in-store media. It currently spends £20m on advertising in the UK. The new global marketing structure includes three newly-created key appointments overseeing […]

Guardian Unlimited toughens its stance towards advertisers

Marketing Week

Guardian Unlimited is to ditch conventional advertising slots on its homepage as part of a radical overhaul of the website. The relaunched homepage will instead offer advertisers the opportunity to buy banner and other advertising slots for a single day or a range of time periods. Adam Freeman, deputy commercial director of Guardian News and […]

GE names marketing officer for 10m corporate finance unit

Marketing Week

General Electric Commercial Finance has appointed Glenn Thomas as chief marketing officer for its corporate financial services, a GE unit with more than £10m in assets and 2,000 employees. Thomas will be responsible for strategic marketing and commercial programmes to ensure growth within Europe. He will also oversee new product introduction, market expansion strategies and […]

Tesco enters ‘quit smoking’ market

Marketing Week

Supermarket giant Tesco is preparing to launch a range of own-label nicotine replacement therapies. The retailer’s own-brand assault on the nicotine replacement therapies (NRT) market will put it in competition with established brands Nicorette, Niquitin CQ and Nicotinell, which together hold the lion’s share of the NRT market. Tesco has registered Quit-Aid and is believed […]

US insurer briefs McCann Erickson

Marketing Week

McCann Erickson London has scooped the multi-million pound pan-European launch brief for US insurance company Genworth Financial. The brief for the agency will be to help it expand internationally, as Genworth embarks on its first significant growth outside North America. The company was spun-off from The General Electric Company in an initial public offering in […]

Blowfish faces four in NFL ad contest

Marketing Week

The National Football League (NFL) is reviewing its advertising business for the first time in three years in an effort to build its brand in the UK. Incumbent agency Blowfish and another four undisclosed agencies are involved in the pitch for the UK above the line account. Frontline Media, which carries out media planning and […]