Hammonds awards Carat 4m account
Marketing WeekCarat has won the 4m media planning and buying business for furniture retailer Hammonds from PHD without a pitch. The incumbent had handled the account for over a decade.
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Carat has won the 4m media planning and buying business for furniture retailer Hammonds from PHD without a pitch. The incumbent had handled the account for over a decade.
PSA Peugeot Citroꬠhas promoted managing director of the Peugeot brand Frederic Saint-Geours to a senior group role to spearhead its ambitious growth plans.
Olbas is launching a 2m campaign to support the launch of its first tablet-based remedy, Olbas Powerflu. The TV ad, created by Bray Leino, uses “live action” overlaid with computer generated imagery (CGI) to show two cold sufferers as they struggle through the day.
Ethnic consumers are forgotten by the beauty industry according to the latest research from Mintel. It says black and Asian consumers are not being adequately catered for by cosmetics and beauty brands, which need to invest in rebranding and advertising to woo consumers. Mintel says the UK market for ethnic cosmetics and toiletries has grown […]
The Government has given its strongest indication yet that alcohol advertising will come under greater scrutiny in a bid to tackle binge drinking. Dawn Primarolo, minister of state for public health, has ruled out higher taxation on alcohol but has said advertising will be closely examined. Speaking on Radio 4’s Today programme, Primarolo said that […]
Coca-Cola is due to come in for fresh criticism next week over its corporate practices following allegations of child labour and environmental abuses to be aired on television next week. The Channel 4 documentary, presented by comedian Mark Thomas, will make a series of grave charges against Coca-Cola, including the allegation that it is employing […]
Sport Media Group, the new owner of the Daily Sport and Sunday Sport, is looking to create a board-level role for its new marketing director. The marketer will be tasked with moving the image of the titles away from soft pornography and the sex trade into lads’ mag territory. The candidate will sit on a […]
BT head of brand strategy James Freund is leaving the company after nine years to become a marketing lecturer at Lancaster University Management School (LUMS). During his time at BT, Freund conducted the global research programme that led to the creation of the O2 brand and played a central role in its development. He also […]
The airline BMI is reviewing the structure of its marketing department, following the departure of commercial director Adrian Parkes earlier this year. Peter Spencer, previously senior manager of commercial operations for Qatar Airways, is currently overseeing the commercial director role, which also includes global marketing. Spencer arrived at the company from the Middle East in […]
Energizer Personal Care is reviewing the UK marketing strategy for Wet Ones , the disposable hand and face wipes, after acquiring the brand, in the UK and Ireland, from Jeyes Group earlier this week. The company, which also owns Energizer batteries, has promoted Gerhild Freller, who was previously marketing manager for Wilkinson Sword’s male blades […]
UK banking giant Barclays is hoping to cash in on Christmas by launching a series of pre-paid gift cards. Barclays is thought to be the first major high street bank to launch cards aimed at the gift market. A spokesman says the product is aimed at customers who want to give a “flexible” gift for […]
Npower, the RWE-owned energy supplier, is to roll out a green strategy encouraging consumers to think about how they can not only save energy but generate their own. The strategy will have the strapline/ “Be as green as you want to be”. The drive will address issues around climate change, supply and efficiency, and subsequently […]
Since Cerberus Capital Management completed its $7.4bn (3.7bn) takeover of the once-mighty Chrysler in the summer, the car industry has been watching closely for insights into the private equity giant’s intentions for the sector. It may be about to get some answers.
Procter & Gamble (P&G) is ramping up its focus on the student market with a range of laundry products that freshen up clothes without the need for washing in water.
Twelve months ago tough new restrictions came into force in the US clamping down on internet gambling, prompting many to claim a death sentence had been passed on some UK online gaming operators. The US Congress passed the Unlawful Internet Gambling Enforcement Act, which came into force in November 2006, making it impossible for PartyGaming […]