Since joining UKTV as CMO 10 months ago, Penny Brough has been working to significantly deepen the broadcaster’s relationship with data. She has been embedding a measurement culture that has enabled the marketing team to showcase the value of marketing to commercial decision-makers and drive creative freedom.
The second-half of the year will continue to see investment under scrutiny, with macro-economic circumstances continuing to put media budgets under pressure but that doesn’t mean there isn’t room for optimism.
As part of a new mini-series looking at the different stages of planning, from strategy setting and targets to budget and ambition, our marketer on the inside shares how they are overcoming some of the common pitfalls.
Marketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
Career and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
WK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Marketers never truly know their influence over demand, but for B2B brands what’s more important is choosing the types of revenue to go after.