Visa plans rapid roll out of mobile payments
Mobile World Congress: Visa’s president John Partridge claims mobile payments will be so ubiquitous that people born in the past five years will never own a physical wallet. Read the full story here.
Vodafone and Visa forge NFC partnership
Lara O'ReillyMobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.
Everything Everywhere eyes 4G services by year end
Ronan ShieldsThe UK’s largest mobile operator plans to launch 4G mobile internet services by the close of the year after seeing 150% growth in data usage on its network last year, according to CEO Olaf Swantee. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
Mobile operators agree to new app privacy rules
Lara O'ReillyMobile World Congress: Europe’s biggest mobile operators, including Telefónica, Orange and Vodafone, have agreed new rules to protect consumers inadvertently divulging too much of their personal data when using apps.
The Week in Tech: Apple looks set to fold and less RAM for your buck
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘You can’t keep fishing in the same pond’: How Primark’s first TV ad ‘changed the conversation’
Grace GollaschPrimark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality perceptions.
Beyond ROI: Why marketing needs risk metrics
Sam DiasMarketers can borrow a framework from finance to help maximise returns while managing risk by adapting the maths, tweaking the assumptions, and applying it to marketing portfolios.
‘Strategic bullseye’: Inside Paddy Power’s quest to be an entertainment brand
Grace GollaschFresh from recruiting Rob Lowe and Danny Dyer for its World Cup campaign, Paddy Power is on a mission to become the “number one talked about brand”.