The challenge of marketing YouTube
CMO Danielle Tiedt believes her job involves “reflecting” the site rather than shaping its direction and that YouTube has a role to play in inspiring marketers
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Coca-Cola recruits YouTube stars for ‘CokeTV’ as it aims to become a millennial magnet
Leonie RoderickCoca-Cola is launching a new YouTube channel CokeTV today (1 July), featuring what it describes as “entertaining and authentic” content from popular YouTube vloggers in a bid to connect with more young adults across the UK.
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YouTube attacks brands’ TV ad spend with claims it can offer better ROI
Sarah VizardYouTube is challenging how much marketers spend on TV, saying that in 80% of cases brands “can confidently double their spend on YouTube” and still get better ROI, but is YouTube really competition for TV or should it be focused on how it complements?
Instagram talks TV, reaching 500 million users and what comes next
Sarah VizardFollowing the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
New Sainsbury’s boss promises to ‘listen more to customers’ as he promotes CMO to the board
Ellen HammettThe new CEO of Sainsbury’s believes the changes will help the supermarket get closer to customers, who he also says he will be spending a lot more time with in focus groups.