The challenge of marketing YouTube
CMO Danielle Tiedt believes her job involves “reflecting” the site rather than shaping its direction and that YouTube has a role to play in inspiring marketers
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Coca-Cola recruits YouTube stars for ‘CokeTV’ as it aims to become a millennial magnet
Leonie RoderickCoca-Cola is launching a new YouTube channel CokeTV today (1 July), featuring what it describes as “entertaining and authentic” content from popular YouTube vloggers in a bid to connect with more young adults across the UK.
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YouTube attacks brands’ TV ad spend with claims it can offer better ROI
Sarah VizardYouTube is challenging how much marketers spend on TV, saying that in 80% of cases brands “can confidently double their spend on YouTube” and still get better ROI, but is YouTube really competition for TV or should it be focused on how it complements?
Instagram talks TV, reaching 500 million users and what comes next
Sarah VizardFollowing the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Roe v Wade made this year’s Cannes more relevant than ever
Sara HoltCannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
Nationwide CMO Sara Bennison steps down
Niamh CarrollThe building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Ryanair, Meta, Yorkshire Tea: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung on effectiveness: Conversations with the CEO and CFO have matured
Molly InnesSamsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.